Design a Corporate Logo/Icon treatment for use in web and marketing collateral
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Dieser Kunde bekam 136 Logo-Designs von 48 Designern. Dabei wurde dieses Logo-Design Design von Robert Macwan als Gewinner ausgewählt.
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We are working with a company that has four business units. Each business unit does something different within a specific industry. They all utilize the parent company name which is two words or in most instances, they utilize the first two initials of the name. For example The PI Group. Our objective is to create a logo/lock-up that allows these four elements to work together. It would allow employees to specifically be aligned with one business unit, but have the potential client understand that the company is bigger and comprised of four business units. Attached is a PowerPoint mock-up of a treatment that uses four colors. It starts as a globe because of the global nature of their business. A color wheel appears around the globe and the the logo lockup of the compnay appears in the middle. With each business unit one of the colors highlights and the rest fade. The names of the business units could be inside the colors as well. This logo and name lock-up will be utilized on all collateral material, web sites, and other materials.
ADDITIONAL THOUGHT STARTERS: Look at things that incorporate an "infinity" symbol as a logo mark. See examples attached below.
Zielmarkt/( -märkte)
B2B
Industrie/Einheitstyp
Marketing
Logo Text
Perpetual Insights or The PI Group
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- It's imperative for the design to incorporate some way to designate the four business units.
Schön zu haben
- Try something circular.....perpetual
- of PI
- Try playing with typeogrpahy on Name without a logomark....try the log as a LOGOTYPE ONLY...POSTED NEW REFERENCE
- see examples
- Also try just Perpertual insights in a lopgotype only