New Logo for Lutheran Church (ELCA): reaching out to those in need
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Logo-Design Kurzbeschreibung
In 2017 Faith started the process of strategic branding. Our first step was to re-imagine our website with goals of being visitor friendly, mobile friendly and sticky. We shifted the primary narrative from telling what our church does to who we are and how our church relates with God and our community. We accomplish this through story telling using photos, blogs, images, articles and videos providing an avenue for those seeking a church home to see themselves in relationship with Faith. We are now looking at other ways to visually represent Faith’s identity in a consistent and purposeful manner.
Our current logo uses our building (what we are) as its core image. We want to create a logo that is about who we are (a community that reaches out to those in need). Our logo should make people want to check us out and engage in ministry.
New Faith Logo will…
• Communicate visually that our purpose is outreach
• Be simple and clear
• Boldly include the word Faith
• Include water / movement
• Include a cross (OK not to be obvious)
• Have a version that includes small tagline, “Lutheran Church, ELCA”
• Include at least 4 colors inspired by our stained-glass window
• Look good in multiple colors as well as one color
• May include design elements from the stained-glass window without literally / obviously representing the window (see attached)
• May draw inspiration from logos of our affiliated synod and denomination. (see attached)
Zielmarkt/( -märkte)
Those seeking an inclusive church home
www.faithfl.org
Logo Text
Faith Lutheran Church ELCA
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Word "Faith"
- A cross (OK not to be obvious)
- Tagline: Lutheran Church ELCA
- Include a sense of movement (i.e. water moving)
Schön zu haben
- We are located by Forest Lake, Minnesota. A design element that feels like a lake / water is nice to have
Sollte nicht haben
- Be an obvious representation of a church building
- Should not look like our current logo (attached)