Tri-brand construction equipment association looking for logo concepts to develop further.
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Logo-Design Kurzbeschreibung
We operate three sister associations in adjacent construction sectors. We're looking for some initial logo concepts to reflect our modern principals. While appearing related, the separate logos ought to reflect the sectors they individually represent. Those being Hire and Rental Industry Association (construction equipment rental), Elevating Work Platform Association (mobile elevating work platforms eg. cherry pickers etc.) and the Telescopic Handlers Association (aka variable reach forklifts). One of the objectives of the redesign is for the associations (with HRIA as the lead brand) to gain broader brand traction outside their own sectors. So simplicity and versatility (such as scalability) will be key to logo recognition. The logos will be used in a variety of platforms, from our own print magazine and literature, digital marketing and newsletters, and event marketing (see www.hire18.com.au), as well as for our members to use in their own marketing, to boost their credibility; it is critical that the logos devolve brand value to the membership.
Each logo needs to use their corresponding acronyms in each case, and historically the colours for each have been HRIA: Blue, EWPA: Yellow and TSHA: Red. The logos could potentially include symbols and/or the full brand spelling, although there are no official symbols for the associations, so this is not critical.
Zielmarkt/( -märkte)
Equipment Rental firms (think United Rentals, Coates), Aerial Work Platform manufacturers, hire customers (construction firms & builders, local councils, mining firms),
Industrie/Einheitstyp
Construction
Logo Text
HRIA, EWPA and TSHA
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Use the current logo colours:
- HRIA: Blue
- EWPA: Yellow
- TSHA: Red
- Ability to use as a scalable vector file format
Schön zu haben
- Simplicity & consistency through the three logos
- Can be used with transparent background
- 3D profile
Sollte nicht haben
- Additional colours