Logo design for a cycle clothing brand for women
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RAW Gear is a cycling wear company by women for women,(cycling jerseys and bike pants) based in Australia. It is designed to be inclusive for any and all women who want to ride, whether they are new to the sport and just starting out or they have been riding for years. RAW stands for Real Active Women. The tag line for the clothing is "I can, I will". Colours used in the logo need to appeal to a female market. It needs to convey activity, fitness, fun and belonging to a community of female riders regardless of size, shape or current level of fitness or skill.
Zielmarkt/( -märkte)
Females between 28 - 55 who ride bikes and are active or aspire to be more active. It could be road riding and/or mountain bike riding.
Industrie/Einheitstyp
Womens Clothing
Logo Text
RAW Gear - I can, I will
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- A design that can work well on lycra clothing.
Schön zu haben
- Nothing wrong with a bit of badass attitude. It needs to be something that women look at, associate with and feel proud to wear.
Sollte nicht haben
- Flowers or be crazy feminine. This is for active women not a quilting club. Avoid pink - there is a term in cycling for women's gear "Shrink it and pink it" so there are negative connotations with the colour pink in cycling for women.