New, Millennial/Hipster-Focused Online T-Shirt Brand Needs Logo Design
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Dieser Kunde bekam 196 Logo-Designs von 61 Designern. Dabei wurde dieses Logo-Design Design von Jay Design als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
Need a logo to help launch this new ecommerce brand.
**** PLEASE READ UPDATE AT BOTTOM*****
Background on the brand:
Will sell shirts that feature text based designs with novel phrases/quotes/sayings expressing the identities, preferences and annoyances of millennial and young professional customer. The customer will achieve the benefit of expressing bold, raw sentiment passively through the shirts. Think "I didn't come to this gym to watch you take selfies" or "Puerto Rico AF" NOT things like "I love firefighters who love their labradors" The intent is to create millions of smirking customers by being humorous and slightly abrasive, but not thoughtless/slapstick. Copywriting voice will rely heavily sarcasm. Social Media will be the primary marketing vehicle.
Background on the Logo Aesthetic:
-- Needs to include the words "Passive Aggressive Goods Co."
-- Could feature letters "P" and "A" more prominently but not needed
-- Intend to be classy/elegant as a juxtaposition to the more abrasive shirt design text
-- Don't want rustic look, prefer more modern but combining vintage/retro elements is okay
-- Don't have strong thoughts on particularly imagery to include and okay if there's none beyond text, although a fox would be considered a potential option
-- Brand presence will rely on social media, so something that works well smaller (or a portion of it could) is a bonus
-- Font likes (but not required)-combo of multiple in one graphic. bolder/fatter more than thin, legible
-- Color likes (but not required): matte black look, monochromatic, only 2 colors, rich colors like dark gray, deep red, deep navy blue. Prefer look of lighter text and imagery on a very dark background.
--Logo likes (but not required): Understated, with dimension, unique and recognizable
-- Files uploaded reflect designs that I like/resonate with in some way, but not necessarily in total. Please reference these for inspiration and note the total package of what I have presented for inspiration.
*** IMPORTANT UPDATE TO DESIGN BRIEF FOR FUTURE DESIGNS ***
Unless I have provided specific design feedback, here are some more specific ideas I'd like to focus on future designs after reviewing the work.
1. Designs that incorporate the words "Passive Aggressive Goods Co." along with a full body profile image of a fox.
2. Also interested in the letters P/A incorporated on the body of the fox image.
3. Designs that feature show/3D text on the fonts
4. Designs that have black/dark gray backgrounds, and copper (like file 12, 13), gold, or brass colors.
5. An image of a fox with a sly, sideways smile or smirk
Thank you again for the work and looking forward to finding the best!
Zielmarkt/( -märkte)
Millennials, Young professionals
Industrie/Einheitstyp
Clothing
Logo Text
Passive Aggressive Goods Co.
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- The words "Passive Aggressive Goods Co."
Schön zu haben
- Highly unique/creative typography. Design that works on top of very dark background.
Sollte nicht haben
- common fonts alone. cartoon-like imagery