Facebook Wine App and CoverPhoto
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Dieser Kunde bekam 40 Facebook-Designs von 9 Designern. Dabei wurde dieses Facebook-Design Design von JCR als Gewinner ausgewählt.
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Facebook-Design Kurzbeschreibung
We need two pieces, all the references and requirements are in the attached file.
1) Cover Photo: illustration that shows people being connected by wine (like the one in the attachment), will be used on facebook and twitter
2) App design: facebook app that once the user clicks a button the algorithm associates a wine to its personality (just the design of the screens, the app code is ready waiting for it)
BRIEFING FILE: http://goo.gl/hdS9D0
LOGO: http://goo.gl/flAItk
Please let me know of any doubts.
Aktualisierungen
I received a very pertinent question that it's worth sharing. We always prefer illustrations, but as real people will participate of the website, the people can be represented by pictures if you will (being an exception to the illustrations). Maybe its even better.
Added Friday, January 03, 2014
Zielmarkt/( -märkte)
Wine consumers in entry level of the category. So its usually a men/woman in its 30-35, with higher level of education and income. Sophistication is a requirement for them, and the illustration must NOT be childlike.
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- - logo (submitted)
- the site key visual will be on purple tone (like the example of facebook cover at slide 2 attached)
- illustration, we'd rather avoid images