Logo Design For New Sales Enablement SaaS Platform, called CompeteIQ
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I need a new logo design for a new company / startup, called CompeteIQ.
The name CompeteIQ, can be thought of as one whole word, or a double barrel name with two parts, Compete & IQ. But, must always be visually represented as one word.
We do have a strap-line also, which may be incorporated into some of the logo options only for thought. The strap-line is, 'Be Prepared, Get Smart, Win Intelligently'. The logo should be able to work with the strap-line and without.
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The new identity will require colour pallet consideration and a new typeface and will most likely will be a type based (typographic) logo.
The logo should be based on two colours and a modern clean typeface.
Typeface samples we like are typefaces you can find on Google Fonts: Such as, 'Open Sans', 'Lato', 'Source Sans Pro' etc. This type / style of sans serif font.
Colour Pallet ideation we like is:
Primary: #34383d
Secondary: #fed700
The above info is guidance / direction on the styling approach, but please add your own thinking to this, these are just mere starting points to give you direction.
Option 2 for Consideration?
Logo may use a symbol either. If a creative abstract subtle symbol can be baked into the wording creatively, or to highlight the words 'IQ"subtly in some way - I would like to see some thinking on this. As an example, think of the 'Walk Me' Logo and its emphasis on the last two letters is thought through well, https://www.walkme.com/
References:
Company logos we like: SalesForce, Intercom, Zendesk - (All tech / startup type moden logo styles)
Our competitors are: http://klue.com & http://kompyte.com/
Our current (old) website is here: www.compelligence.com
Zielmarkt/( -märkte)
Sales Leaders, Sales Managers, Business Analysts, Competitive / Comparative Analysyts, Sales Teams, SalesForce Users
Industrie/Einheitstyp
Sales
Logo Text
CompeteIQ
Logo Stile, die Sie interessieren können
Abstraktes Logo
Begrifflich / symbolisch (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- A typogrpahic based logo
- Potentially some abstract / creative / contextual frame / design around the 'IQ" letters.
- CompeteIQ must be all one word
- Two colours
- Sans Serif Typeface style
- A very modern logotype approach aligned to the current startup / saas product arena, think Zendesk, Intercom logo / identity styles.
Schön zu haben
- An abstract subtle / baked in shape / symbol - Think FedEx logo - baked in white arrow symbol into lettering
Sollte nicht haben
- Serif Typeface
- Should sway off colour pallet type approach recommended / given. Please play within this colour pallet range.
- Needs to be slick as hell.