Logo redesign and Simple Business Card

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We currently have a logo for a flower shop that we want redesigned, altered, or altogether replaced. Our aim is a natural progression from the current logo, so the logo doesn't need to be drastically different, and some common elements are preferred, but certain changes are required. (Please see attached pdf file for current logo, and others for inspiration)
The business is a modern, MALE-friendly flower shop called "Select Roses". We will want the logo to say "Select Roses" with either our current rose in the new colors of Dark Green and Dark Red, or a new rose that is similar to the current one included somewhere in the design. We may also need a version of the new logo that is much wider than it is tall (with all the text side by side), as well as a version with one of either "Get Fresh, Call 47-ROSES", or "Call 47-ROSES" added somewhere in the logo (likely below, or above the logo).
We would like the logo to use dark green, and dark red or burgandy.
Variations or gradients of those colors can be used, but we do not want to stray too much from them. Black or grey/silver might be acceptable.
The most important things to note about this logo:
-Appeals to Men.
-Thick, Bold, easy to read lettering. A custom font would be best, or something that isn't typically seen.
Please see the attached files to see the current logo, as well as ideas for inspiration of a new logo.
I would prefer to see logo ideas first. After that, we will apply it to a simple business card design.
Updates
Project Deadline Extended
Reason: I was unable to give feedback for the past few days, so we need more time in order to get this right.
Added Tuesday, March 27, 2012
Zielmarkt/( -märkte)
Men of all ages and backgrounds.
Industrie/Einheitstyp
Shop
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Dark Green
Dark Red or Burgandy
Easy to read text
A version of the logo with a rose, the words "Select Roses", and one of either: "Get Fresh, Call 47-Roses" or "Call 47-ROSES". It is important that we have a version of the logo with the phone number, and a version with it taken out.
Files must be scalable, since the logo will need to be used on signs, banners, etc.
Schön zu haben
- A similar looking rose as we have now.
Sollte nicht haben
- Should not have the same text as the current logo we have now, as it is too hard to read, and not as appealing to men (who are our customers, since they are the ones buying for their wives, girlfriends, etc).
Should not have girly colors, or look "frilly", this is for a modern and masculine shop.