• C$120

• 14 Designs

• 9 Designer

---

Verpackungs-Design Kurzbeschreibung

The task is to design a line of packaging for a new brand of alcohol coolers for the Canadian Market.
This uniqueness we are trying to crack is to pull on the trend of healthier choices consumer want. So low Alcohol percentage, 70 calories, gluten free, but the uniqueness is the use of all local fruit for flavours and totally natural. Thus will be more like a craft sparkling lite beverage, Vs the other products on the market that are more soda and less flavour, these will be "fruit forward" for an amazing taste. . Packaging Brief details is attached. Want to explore a couple of routes in either the vintage "California Fruit Box" look but this may be too old to appeal to a younger audience but would test this vs a more modern one.

Zielmarkt/( -märkte)

Males, Females aged 18 to 35+ who are drinking this because:
I want a refreshing alcohol beverage/soda that tastes more like natural fresh fruit
but I am concerned about my health and calories,
And want a lower ABV so can stay in control but feel part of the group.

---

Farben

Der Designer kann die Farben des Designs frei wählen

---

Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

---

Anforderungen

Muss haben

• Core Image Attributes
• Appetite Appeal: Food Porn: Convey Great Taste & Refreshment
• Authentic and Local
• Vibrant Colours
• Simplicity
• Vintage?

Schön zu haben

• This is a line up for 3 different cans, so need to focus on what the first would look like and that it is expandable to three flavours

Sollte nicht haben

• Too crowded with too many things on the package.

---

Dateien

Alle Dateien herunterladen - 4,9 MB