Need a logo for a small Insurance Broker company

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Logo-Design Kurzbeschreibung
For a friend of mine, whom I m coordinating this for.... I need a new logo for an insurance broker business. The business includes insurance mostly but also mortgages (financing real estate) & general investment . The business is operated by 1 person, and the business carries the last name of the owner (business initially created by the father).
Field of activity:
Insurance / Housing Financing (=mortgage) / Investments
Which in french translates into:
Assurances / Crédits / Placements
the logo is used in French speaking part of Belgium > needs to be in french :)
The core values of the owner & his company are
- trustworthiness (he is a somehow traditional person and is very reliable)
- skillfulness (he is highly educated and experienced in the 3 fields)
- passion for service (he knows all his clients very well and looks sincerely for the best suited solution for each of them)
The logo will be used for
- website
- letterhead (on paper and mostly emails)
Thank you guys!
oli
Zielmarkt/( -märkte)
individuals / families and some small companies
Logo Text
SCHOEPP - Assurances / Crédits / Placements
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- I think the logo should be sober and simple but still a bit modern and nice.
- Either a bit like current logo used (see picture below) but done better, or the same with a simple / small icon - symbol to make it nicer (but still sober....).