Tourphone - an app for audio streaming during guided tours
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We need a logo design for a brand new product that would disrupt the market of communication devices connecting guides with tourists during guided tours. Tourphone is an application that turns smartphones into transmitters for guided and receivers for tourists making radio guides and similar hardware obsolete. No more special equipment, utmost mobility, new interactive tools. We would like to see designs that communicate innovation, mobility, freedom, simplicity, speed and lightness. No specific colour preferences, but not black & white.
Aktualisierungen
It would be nice to explore an idea of a kite as a symbol of lightness and freedom. Suitcases, navigation arrows, phones, waves are all too straightforward associations. I have attached the current logo to the brief. It has been developed some time ago but we want it to be redesigned. The idea with a kite is attractive but the design of the current logo is not good because of thin lines which are difficult to use.
Added Monday, February 18, 2019
Since it is related to guided tours, not travel, please no suitcases, planes, helicopters, palm trees, or geolocation symbols.
Added Monday, February 18, 2019
Zielmarkt/( -märkte)
Travel agencies, cruise companies, guides, museums
Industrie/Einheitstyp
Tour
Logo Text
TOURPHONE in latin version, ТУРФОН in cyrillic version. Both version should be usable.
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Portray a modern, innovative, fresh and brave image, with a feeling of being user-friendly
- Key associations: innovation, mobility, freedom, simplicity, speed and lightness
Schön zu haben
- It would be nice to explore an idea of a kite as a symbol of lightness and freedom. There is the current version of the logo attached that we want to redesign, because thin lines are hard to use.
Sollte nicht haben
- Too many colors, not black&white
- Since it is related to guided tours, not travel, please no suitcases, planes, helicopters, palm trees, or geolocation symbols.