Frankston Brewhouse Beer Can Design
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Dieser Kunde bekam 109 Verpackungs-Designs von 37 Designern. Dabei wurde dieses Verpackungs-Design Design von Sergio Coelho als Gewinner ausgewählt.
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Verpackungs-Design Kurzbeschreibung
Design a beer can for a boutique craft brewery located in Frankston, Victoria, AUS.
We have a focus on producing socially approachable beers in an ambient setting. The beer can design should be sophisticated, simple, recognizable and a little playful. The color pallet should be inviting and not too bold. The design should have identifying features that can be interchanged onto different cans for different beer types. The design must be repeatable for other beer varieties, which will each have a unique color. The can should feature black, white and purple (this should be in interchangeable color). The beer can also needs to have our Frankston Brewhouse company logo on it, this has been attached to the design brief.
Zielmarkt/( -märkte)
The target market is aged 25+ who are social, have some disposable income and appreciate good beer, wine and food.
The beers will also be made for distribution, initially to locally to restaurants and cafés and eventually commercially.
Tourists will also be targeted due to the area the brewhouse is located (Mornington Peninsula, Victoria, AUS).
Industrie/Einheitstyp
Hospitality
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- The ‘Frankston Brewhouse’ logo.
- The colour associated to this beer - purple. This should be the only colour used on the can (along with black/white/gray).
- The company tagline ‘Socially Approachable’.
- The tasting notes text ‘Bright in colour, dry on the palate and thirst quenching in the extreme, wheat and pale malts compliment each other with nuance.’
- Australian beer can requirements as per 'Requirements.png'. EPS and AI files of the requirements have been included.
Schön zu haben
- The logo text ‘Harold Hop IPA’ more predominant than the Frankston Brewhouse logo.
Sollte nicht haben
- Be busy, simple is best
- Beer related pictures / images
- Bold, masculine lines and fonts
- Requirements.png directly used. Please use the EPS or AI files provided.