frolic logo and identity design
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Logo-Design Kurzbeschreibung
Frolic is an app that helps parents easily connect with other parents nearby, determine if their children have common interests and availability, and schedule a time and place to meet. The app is safe and only other families and kids that they pre connect with can request and or schedule time to play.
Objective
Provide an easy, healthy, and fun alternative to the excessive screen time currently consumed by children.
Brand Promise
We make it easy to book and host safe play dates.
Brand Values
• friendship
• fresh air
• movement
Brand Attributes
• smart
• friendly
• safe
• helpful
Logo or Logotype direction
Logos we like
Eclipse
https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2013/10/eclipse-logo.png
Fun vibrant color, flat design, simple clean font, accurate illustration.
Sparrow
https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2013/10/sparrow-flat-logo.png
Fun vibrant color, flat design, simple unique font, accurate illustration.
Mohawk
https://www.commarts.com/project/17547/mohawk
strong mark, sense of motion, feels stable, M works well for app icon
Qleaners
https://www.commarts.com/project/25274/qleaners-identity
nice logotype, sense of motion, Q works well for app icon
Italio
https://identitydesigned.com/italio/
nice logotype, friendly, sense of motion
Ambit
https://www.evernote.com/l/AbQB4b05uX5DDIzkYXriRbq8zykMvDCLBbU
simple, unique, strong
Zielmarkt/( -märkte)
The initial focus will be on parents with grade school age children. The future product roadmap will include group events and ability to match older kids up for jobs, camps, and other older kids activities.
Industrie/Einheitstyp
Social
Logo Text
frolic
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- 1. Must include the word “Frolic". We are open to variations in the case. ie all lower case, all upper case, etc.
- 2. Color versions are acceptable but must also show designs in black and white.
- 3. We are open to a mark and text or a logotype only.
Schön zu haben
- 1. Prefer flat design
- 2. Tone and Style
- While the purpose of the Frolic app and the name itself clearly creates a sense of play, it is equally important for brand elements to convey the attributes of safety and easy of use.
Sollte nicht haben
- The logo should not be overly childish.