Logo for Vegan Department Store!

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This logo will be for a vegan department store. It will carry accessories, apparel, footwear, cosmetics and more. There should be something in the logo that symbolizes veganism (like a leaf or something of that nature). I would like to emphasize the words, "By The Way" by making them large and "It's Vegan" small. The first layout that comes to mind is "By The Way" on top and "It's Vegan" on the bottom. It doesn't have to be that way. however. I am open to your creative ideas. I'm looking for a logo that is concise, modern, and easily remembered. The name itself is kind playful, so the logo should allow that aspect to shine. The logo should be inviting to vegans and non-vegans alike. This store will be selling mostly leather-free accessories and footwear.
The attached image is an example I came up with. Notice that the words are all capitalized. Once again, it doesn't have to be that way, but I did think it looked good with that font.
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Gathering more feedback
Zielmarkt/( -märkte)
Broad audience. Online shoppers. Young, trendy. Appealing to vegans and non-vegans alike. This store will be selling mostly leather-free accessories and footwear.
Logo Text
By The Way It's Vegan
Logo Stile, die Sie interessieren können
Emblem-Logo
Logo eingeschlossen in einer Form



Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Farben
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Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.