New Banner Ad Design Project

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Dieser Kunde bekam 29 Banner-Designs von 7 Designern. Dabei wurde dieses Banner-Design Design von AiSFITCH als Gewinner ausgewählt.
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Banner-Design Kurzbeschreibung
We are a start-up in San Francisco that sells consignment clothes with a percentage of the proceeds donated to charity. Also, volunteer groups can conduct dress drives and send them to us and we will sell them and give their charity back 60% of the proceeds.
We have several uses for banners:
- Home page banner:
- Promote timely Flash Sales (they last only 96 hours) which happen 2x/week
- Promote how good it feels to give back and shop
- Promote any special promotions such as a Gift With Purchase
- Community banner:
- Promote the lifestyle
- Promote any particular group conducting a dress drive
If you are going to submit one banner it is to be for an upcoming sale, as the two attached files address (maternity sale). If we find the right designer we will consider working with them beyond the design contest for future sale banners as well as others
We consider our 'competitors' to be The Fashion Project, The RealReal, ThredFlip, ThredUp, LikeTwice. Our key differentiator is the charitable components and how groups are conducting dress drives to raise money.
We are in the midst of changing our company name, tagline and logo. The new company will be called 'ModaVive' and our tagline is 'Refashioned Giving'
Zielmarkt/( -märkte)
Our initial audience is young women 16 - 30. We will be focusing on Prom February through May which appeals to 16 - 18 year olds.
We also have maternity-wear. We want these women to feel fashionable
We are focused on individuals who want to give back.
Industrie/Einheitstyp
Charity
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- - Youthful and stylish voice (not to be confused with Young)
- Appealing visuals
- Powerful call-to-action as it pertains to banners for our flash sales
- An inclusive feel
- Communicates our charitable component
Schön zu haben
- - Emotional appeal
- Women wearing our clothes (see attached)
Sollte nicht haben
- - Too much text
- Too girly; overly flowery