Website design for GeoActive - introducing new product set and theme

Gewinner
Contest winning design

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Web-Design Kurzbeschreibung

We need a design for the new website to present our extended product set, introduce the "Active in Nature" theme and to promote our aim and purpose. We are expanding our product offer to cover 3 products which need clearly presented on the home page 1) GeoActive targeting families and individuals 2) GeoEngage for commercial or group use in Charities or outdoor centres 3) GeoEducation for eduction. Each product should have its own identity based on the Geo brand.

The current websites are mygeoadventure.com and mygeoactive.com. We have brochure covers, exhibition stand designs and the app itself in the app store.

Our aim is to be a leader in providing a digital platform for interactive learning for the outdoors bringing engagement and motivation to explore and realise the personal health and wellbeing benefit from experiences the outdoors. We want to provide a solution to help address the recognised issue of "Nature disorder deficit" among children today while increasing exercise and activity.
We will motivate and inspire everyone to be more active and improve the appreciation and enjoyment of the outdoors delivered through active adventures. People today from young to elderly, are less active with the knowledge, appreciation and enjoyment of the outdoors being eroded to a level that our next generation will not realise the benefits outdoor experiences will provide. GeoActive will refocus the education of the outdoors, nature and related skills introducing interactive learning utilising digital tools and solution. GeoActive's aim is to be a leader in offering innovative interactive learning and with an approach which results in us all being more active. We want more active communities across the world enjoying the natural landscapes.

A theme we want to introduce is Active in Nature and intend to create a community around this. We need to consider how the Active in Nature theme is brought into the design introducing an ident. The Active in Nature community will be developed into a subscription-based model.

The current web site for the current myGeoAventure mobile app (to be renamed GeoActive) itself : www.mygeoadventure.com
A temporary site was created: mygeoactive.com to start to tell the brand story.

Brand
We have a brand direction with a logo (the G ) this can be extended if required but we are not looking for a complete change. See the website and brochure page for current style, colour and fonts

Design to be clean, not cluttered and modern.

Active in Nature will need an identity and it is expected that at a later date it will have its own website.

Sites in the same area and a design we admire.
https://www.komoot.com/
https://www.viewranger.com/en-gb
https://www.nationaltrust.org.uk


Dateien
Alle Dateien herunterladen - 4,2 MB
PNG
Blueprint_Frontpage.png
Mittwoch, 23. Oktober 2019
PSD
myGeoLogo.psd
Mittwoch, 23. Oktober 2019