The Electra - Print identity

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Dieser Kunde bekam 20 Briefpapier-Designs von 6 Designern. Dabei wurde dieses Briefpapier-Design Design von Kings Bishop Design als Gewinner ausgewählt.
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Schreibwaren-Design Kurzbeschreibung
The Electra is a mixed-use commercial/residential condo building in beautiful Vancouver. It is a fantastic exemple of mid-century modern architecture (built in 1955 as the HQ of the British Columbia Hydro Corp., it was converted to condos in 1995) and has several valuable architectural elements. It is a landmark building in the downtown core.
Although we have a wordmark and other graphic collateral we need to retain, as we reorganized the management of the building we wish to refresh the print- (and online) communication with a splash of colour, professionalism and consistency to indicate things are now different. (Thus far it's been left to anyone to put together logos, fonts and colours sometimes to horrific results!)
We are very proud of our building and its heritage: please seek inspiration in the images attached.
Updates
Zielmarkt/( -märkte)
Mid-30's professional downtown dwellers.
Values: Reliable, solid, well-managed, good value, long-lasting, sleek, clean, modern with an edge.
Industrie/Einheitstyp
Real Estate
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- 1/ Reuse "The Electra" wordmark. Other collateral optional but simpler is better.
- 2/ Prepare at least one design for a letter-size (8.5X11) multi-purpose document (bulletin/memo/newsletter/letterhead) in colour & B/W versions.
Schön zu haben
- 1/ Design should be easily transferable to website and email newsletter.
- 2/ MS Word and/or html template would be nice rather than graphic file.
- 3/ Font/size, layout, titles and formatting suggestions would be awesome to make suitable for 'sample usage' docs provided.
- 4/ Option to include/exclude sender address depending if used for letterhead or bulletin/newsletter
- 5/ Building is managed by 3rd party - include footnote or sidebar with "Proudly managed by ColyVan Pacific. Ken Bro, Senior Property Manager" type of mention (no vector logo file currently available, use placeholder)