33 tweewielers - Carwrapping an 100% electric van
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Car Wrap-Design Kurzbeschreibung
We need a new strong design for branding our new 100% electric van for our Bikeshops 33tweewielers. (www.33tweewielers.nl). Please find a .pdf for a more extensive briefing and some pictures as an inspiration.
Founded 6 years ago we managed to grow a sustainable business with currently 2 local shops. ‘It should not start to look like work’ is a common used phrase in our shop. We do what we do, because it makes us happy – and secondary it pays the bills.
Our keywords are:
- Expert and bikelovers
- Innovative / progressive
- Environmental friendly – almost Co2 neutral
We segmented our market with a strong focus on a couple of brands in which we are an expert and have the complete collection and knowledge. We aim to keep people mobile whether it is for daily commuting or recreation. Our goal is to make riding your bike is as much fun as possible.
The branding of our van should be visually strong / recognizable and an extension of our shop. So we need to have a strong focus on our logo and name of the shops. Secondary I would like to have supportive branding using colours, drawings or pictures of smiling people riding bikes.
The 3 most important brands we work with – of which we have a concept store:
Riese&Müller: www-r-m.de
Scott: www.scott-sports.com
Cortina: www.cortinafietsen.nl
I can imagine we have a spot on the van where we place the logos o the different brands we work with. Besides the three mentioned we work with: sparta, frog bike, velo de ville, assos, ortlieb, terry, ergon, wahoo, tacx, brooks
Zielmarkt/( -märkte)
Customers passing by on the road
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- matching our logo
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Summarizing design must haves:
- Strong presence of our logo and name 33 tweewielers
- Preferably the use of the colour of the car (high gloss black) together with at least - matt grey/black and red – optionally other colours.
- High quality design / eye-catching design
- 3 brands: Riese&Müller / Scott / Cortina
- Logo / symbol of a van with a plug on the back
Schön zu haben
- - On the back doors - windows -> an advertisement we can change regularly. For example to introduce a new bike.
- Logo’s of other brands
Sollte nicht haben
- - No complete carwrapping because of the expected costprijs of a complete wrapping
- no rainbow of colours