Health supplement brand needs a new logo for flagship product launch
Gewinner
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I have attached a Word document to the brief which gives more detail.
There are 3 different products that we will sell. The label should be interchangeable across all 3 products, where only the colours change. This requires both a selection of a font typface to match our style and a new image embedded in the logo.
Zielmarkt/( -märkte)
The target customer is women aged between 25 and 60. We would like to cross over between both audiences, without ruling one out
Zu verwendende Schriftarten
Sans Serif
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- - It must be eye catching, i.e. people need to stop scrolling when they see it.
- It must have contemporary colours that are popular with women, i.e. pinks, apricots, dark greens, mustards, etc
- The image needs to be very feminine, just like the target audience
- The label must evoke some emotion, yet still be a little bit fun without being too serious.
- The label must use this image below as the main foundation. I have included the EPS file with this email.
Schön zu haben
- - We want to be somewhere in the middle, as in, the right price point accessible for most people, but still with a bit of class, fun and femininity
Sollte nicht haben
- - We also don’t want it to look like “just another” nutritional brand selling Bulk Nutrients
Dateien
Alle Dateien herunterladen - 1,6 MBDOCX
Design brief
Montag, 10. August 2020
JPG
labels
Montag, 10. August 2020
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Slide3
Montag, 10. August 2020
JPG
Slide2
Montag, 10. August 2020
JPG
Slide1
Montag, 10. August 2020
EPS
shutterstock_704351575
Montag, 10. August 2020
JPG
labels Tuesday, 11 August 2020 06:57:44
Dienstag, 11. August 2020
JPG
Slide1 Tuesday, 11 August 2020 06:57:44
Dienstag, 11. August 2020
JPG
Slide2 Tuesday, 11 August 2020 06:57:44
Dienstag, 11. August 2020
JPG
Slide3 Tuesday, 11 August 2020 06:57:44
Dienstag, 11. August 2020
EPS
shutterstock_704351575 Tuesday, 11 August 2020 06:57:44
Dienstag, 11. August 2020
Zahlungen
1. Platz
A$110