New basketball apparel brand with a social mission needs a logo and font design.
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Hello. We are beginning to create a basketball-centric apparel brand with a "street" sensibility that produces superior quality, comfortable clothing in the United States with a clear-eyed mission to promote sport’s unique ability to engender harmony and unity.
We would like both an emblem/insignia (an equivalent to Nike's Swoosh, or adidas 3 stripes/Trefoil) that will become a touchstone of the brand, and modest customization of a font style that already resonates with us.
The attached font resonates strongly with our team, and we would appreciate more modest adjustments to the basic font design language to add customization/intrigue (O's including a variant of the ring and cross design, hashes on the T's, etc, stylizing the + sign).
Finally, a basic interlocked, vintage alternative option would also be welcomed - example attached.
***UPDATE FROM ORIGINAL***
After day one we have removed all superfluous designs and would specifically highlight the 5-star examples from Yurdani, FogelDesign, and poisonvectors. These three designers have set the standard that all new designs will be judged against.
PLEASE consider file 1 (Collective Society Black and White) as an important guideline for font style/design.
Logo Text
Collective Society