Beer Can Label: GRAPEFRUIT WARRIOR by The Croucher Brewing Co.
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Task: to design a beer can label for a new Croucher Brewing seasonal beer called GRAPEFRUIT WARRIOR.
Croucher Brewing is a small brewery based in Rotorua, New Zealand. Our brand is based around adventure (Rotorua is very popular playground for mountain bikers, kayakers, rafters, off-road runners, etc).
Creative: we don't want to be prescriptive about how it should look, rather keen on seeing your creative idea. As this is a seasonal release it DOES NOT have to fit in with the design of our standard range of beers (example attached). We are looking for something eye catching on a shelf/fridge full of other beers.
Label shape - we have a label shape we work with - see the template attached. The label will be applied to a WHITE can.
Zielmarkt/( -märkte)
Slightly male, 25-50
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- On the front face of the label:
GRAPEFRUIT WARRIOR
Grapefruited IPA
7% all/vol
330ml
Croucher Logo
Elsewhere on the label we MUST HAVE:
1. Where it was brewed details:
Brewed at The Croucher Brewing Company
166 Lake Rd
Rotorua, NZ
2. Our website address:
croucherbrewing.co.nz
3. Barcode - see attached barcode. It needs to be used in its full size - no stretching or scaling. This is very important.
4. Has to have Standard Drinks listed as:
1.83 Standard Drinks Approx.
Schön zu haben
- CAN HAVE:
1. Brewery/Beer Blurb:
Born in Rotorua, Croucher beers celebrate the 'taste of adventure' from the 'home of adventure'. Grapefruit Warrior is one of our favourite seasonal brews; chock-full of hops and real New Zealand grapefruit. Enjoy.