eMBAssy Logo Design Brief
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Logo-Design Kurzbeschreibung
You can view the current logo at www.embassy.org.au
We need a total logo redesign as follows:
eMBAssy Design Brief
Company Name: Embassy
What Company/Organisation Does:
Organises and promotes both social and professional development events and activities for current and alumni students from the University of Sydney MBA and EMBA cohorts.
Company/Organisation Bio:
eMBAssy's mission is to build and sustain a valued community to enrich the experience and excellence of the MBA & EMBA programs at the University of Sydney Business School. Our values include:
(let’s discuss what eMBAssy’s values are with rest of the board)
Look and Feel:
Minimal vs Complex - Minimal look and feel that includes not just the wording”embassy” but also a logo/symbol along as well as the wording
Modern vs Classic - it definitely requires a modern look and feel that comes across as a professional organisation. It also needs to reflect a modern educational institution
Playful vs Serious - we think it needs to look corporate and professional
Loud vs Subtle - subtle but distinctive and corporate
Needs to communicate what we are and what we do in 2 seconds
Timing:
This logo needs to be completed within a two week time frame - (insert final deliver deadline here)
Zielmarkt/( -märkte)
Target Audience:
Current part-time and full time MBA students age 25-50
Current EMBA students age 35-55
Previous full-time and part-time MBA cohorts - now Alumni age 30-55
Previous EMBA cohorts and Alumni - now aged 40-60
Logo Text
Embassy
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)
Lettermark-Logo
Kurzwort oder Buchstaben-Logo (nur Text)
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Stylistically it must look corporate and professional
Font wise we are open to different font types
We would like to be able to view the logo on both coloured, white and black backgrounds
Look and Feel:
Minimal vs Complex - Minimal look and feel that includes not just the wording”embassy” but also a logo/symbol along as well as the wording
Modern vs Classic - it definitely requires a modern look and feel that comes across as a professional organisation. It also needs to reflect a modern educational institution
Playful vs Serious - we think it needs to look corporate and professional
Loud vs Subtle - subtle but distinctive and corporate
Needs to communicate what we are and what we do in 2 seconds
Schön zu haben
- Styling/Type:
The logo may include the letter ‘MBA’ capitalised within the wording but it is not a mandatory requirement at this point.
We are fine with the logo being all capitalised or all lowercase or a combination of both - we would like to view different interpretations
Sollte nicht haben
- Colour Preferences:
We are open to colour types except the list of following colours which we do NOT want to be used in the logo at all:
Pink
Brown
Purple
Yellow