• A$2500

• 1046 Designs

• 352 Designer

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Poster-Design Kurzbeschreibung

The Sydney Morning Herald / 'SMH' teams up with DesignCrowd to promote a Safer Sydney. We're seeking ad campaign ideas in A4 poster design format that will promote a safer night life in Sydney, Australia. Win $2,500! Plus you'll get your winning design featured in the Sydney Morning Herald! This contest is global and open to designers from Sydney to San Francisco!

Background:

While alcohol related violence is an issue world-wide, after a string of alcohol related assaults around Australia, its residents believe more needs to be done fast to promote safer drinking around the country.

One of Australia's biggest news publications, the Sydney Morning Herald, has launched a campaign to take a stand against alcohol-related violence on city streets. More about the The Herald's Ad Challenge here http://www.smh.com.au/nsw/safersydney

While legislative change is underway, there are other ways to promote a Safer Sydney.

The Design Brief:

We’ve teamed up with the Herald to design an A4 poster (300 dpi) aimed at changing the drinking culture in Australia. We strongly support the effort to make Australia's city streets a safer place. So we're asking all of our talented designers to help us spread the message!

The target audience is young men - 18-25 years old in Sydney. (Read the detail below).

The winning DesignCrowd entry will be one that:
- speaks to the target market - Young Men
- is actually interesting / appeals to the target market – Young Men
- may be funny or at least attention gaining to the target market – Young Men
- has a strong slogan or message

See 'Must Have' Criteria for the full list

Cash Prizes:
The winning places will be judged by the SMH Safer Sydney panel of judges and awarded by DesignCrowd.

$2,500 in Prizes!
1st prize / Overall winner: $1,000
2nd place: $500
3rd place: $400
People's Choice Award: $400 Prize (via a SMH poll)
4 x $50 participation payments

Format:

A4 graphic, 300 DPI, landscape or portrait in shape.

The winning graphic could be used in print, digital or both. The strength of your design will be its ability to translate across different mediums.

Examples include: Billboard, Phone Poles, Bathroom / Bar signage, Bustop Signage, Bus/Train Advertising, Online Banner Ads, Website Content, Facebook Photos or Wall Post and other social networks.

Zielmarkt/( -märkte)

The primary audience is Males, 18-25, living in Sydney. These are often average guys, who have all the same interests of other young men and are out on a Thursday, Friday or Saturday night, drinking. Just like many other young men they get drunk – but the difference is that they then engage in anti-social behaviour like starting fights or random acts of violence, causing distress and injury.

Industrie/Einheitstyp

Landscape

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Anforderungen

Muss haben

• The winning DesignCrowd entry will be one that:
  
  - speaks to the target market - Young Men
  - is actually interesting / appeals to the target market – Young Men
  - may be funny or at least attention gaining to the target market – Young Men
  - has a strong slogan/message
  - is geared towards changing people's mindsets and/or behaviours around alcohol-related violence
  - has the capacity to go viral
  - is original work, and you must have the permission to use any copyrighted material
  - is suitable for use in a mainstream media advertising campaign

Sollte nicht haben

• Do not use imagery you do not have full ownership or permission to use