Packaging and Logo Redesign for craft brand

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Dieser Kunde bekam 41 Verpackungs-Designs von 14 Designern. Dabei wurde dieses Verpackungs-Design Design von grrssn als Gewinner ausgewählt.
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Verpackungs-Design Kurzbeschreibung
We are updating our brand name, logo and packaging. Are are looking for brand refresh that will: 1) be memorable 2) exude trust, quality and fun (tastefully).
iCraftVinyl will become - iCraft. We can include 'Vinyl and Supplies' as sub moniker, but the focus will be moving toward iCarft as opposed to iCraftVinyl. Include our tagline "Craft with Confidence" into the design. Looking for a clean, modern, refined design. Not busy.
We have become known for our purple packaging which we will keep. We are open to interpretation, but the transition from our existing brand and the new one should be smooth. If the current logo Font is used, we have decided to disconnect the line between the i and C so the "Craft" is more clear and looks less like an e.
The attached documents contain some iterations of the new look that have not hit the mark, but were good attempts. Your submissions should be better than the ones attached.
You can see our current Logo and pantone colors on the PDF attachment and at www.icraftvinyl.com. Our existing packaging and sticker is in the photo below.
Aktualisierungen
Low design quality
Zielmarkt/( -märkte)
25 - 60 mostly female, mothers, crafters, small businesses owners
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Bold, professional appeal but friendly and fun as well.