Letterhead for Midwest Law Firm
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Schreibwaren-Design Kurzbeschreibung
Our law firm does estate planning and trust administration in Wisconsin and Illinois. We recently obtained a new logo and need to incorporate it into new stationary. The stationary needs to list out the attorneys at the firm, but we will want 3 variations, one with three attorneys, one with six, and one with six plus the names of states where each is licensed to practice (possibly as an asterisk with notation somewhere towards bottom of page. As with most traditional law practices, letterhead should be conservative and convey predictability and reliability. We view our brand as being primarily reliability, with prestige as a secondary element. We are upmarket, but would like to avoid seeming pretentious or "slick". We are a smaller firm with a personal touch.
Zielmarkt/( -märkte)
Affluent Midwestern Americans approaching at or approaching retirement age.
Industrie/Einheitstyp
Legal
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Must use our logo. Must comply with Wisconsin State Bar Ethics rules: https://www.wicourts.gov/courts/offices/docs/olrscr20annotated.pdf. Must be conventional. Must list names of attorneys and provide contact information for firm. Note that we are asking for three designs with very minor variations. Also, designer must provide letterhead in a format that is industry-standard for stationary printers.
Schön zu haben
- We would appreciate an alternate version that will look reasonable when printed on a black-and-white printer. Designer can use judgment as to whether to have use grayscale, black/white, or something in between.
Sollte nicht haben
- No "motto" or "visit our website" extraneous materials. putting the website address somewhere is fine, but overall there is a lot of required text, and we'd like to not appear cluttered.