Develop a FoxE Brand Visual Identity package

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Logo-Design Kurzbeschreibung
We’re looking for a brand graphic identity package including a logo, font, & associated colour scheme for a new E-Shop Called "FoxE".
The business sells multiple unrelated products under the same brand name, the products range from children’s clothing and toys to sports equipment.
We want some sort of stylised "Fox" as our logo. The key requirements of the package are;
• Simple, bright, fresh, and contemporary
• Able to change the colour hues easily to apply the logo to different products within the brand.
• Be suitable to scale to a range of sizes for use on items including cardboard packaging, clothing labels and hang tags, decals and stickers, website and online marketing, social media, business cards etc.
• Also have a single colour version of the logo that can be inverted.
• Use a commonly accessible font (so we can easily continue the theme on website copy, labels, etc).
• Be able to use the logo and brand name together or separately.
• All work needs to be in available in standard and high-resolution EPS, AI, PDF, PSD, PNG and JPG formats or be easily converted
• And we also need a printed guide to using logo and graphics/colours (to pass on to website designers and printers etc) that includes the logo lockup/configuration and rules for how to use it, details of brand colours (hex decimals, CMYK and RGB colour values or whatever), font and typography details.
• It would also be useful to get an idea of how the logo would look on different items such as t-shirts, socks, business cards, etc.
Some adjectives to describe our business and products are innovative, active, trustworthy, customer focused, safe, young, spirited, fun, new, happy, charming.
Adjectives to describe a fox include lively, smart, charming, young, frisky, stealthy, slick, sleek, crafty, cheeky, handsome, soft, silver, red, grey, white, black,
Please see the attached telstra branding for an idea of what we mean by being able to change the colours.
We look forward to your ideas.
Zielmarkt/( -märkte)
Variety of products for Online E shoppers, parents, grandparents, teens, 20-40 something trendsetters
Industrie/Einheitstyp
Online Shop, leisure, clothing, toys
Logo Text
FoxE
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Please see bullet points in the project description for our key requirements