Modern Tea Company Needs New Packaging Design
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Dieser Kunde bekam 61 Verpackungs-Designs von 29 Designern. Dabei wurde dieses Verpackungs-Design Design von raphis als Gewinner ausgewählt.
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Verpackungs-Design Kurzbeschreibung
We need a design to print directly on our stand up zip pouches, 6x9x3 in., to replace the labels we were applying on generic matte black pouches.
We'd like to keep the current color theme of matte black + [Flavor Color] (in this case, fushia) to communicate the idea of modern, luxury brand (please see nespresso coffee brand) and stay somewhat close to the current label so our product will be recognized by actual customers. Other flavors will be a declination of the same layout, matte black + [flavor color]. Colors used should be vibrant, eye catching, to stand out from competition.
We also want to display the actual tea blend picture on the packaging so the consumer can see how beautiful the tea is. The font size for Rose Chamomile Lavender should be big enough so it's readable when the product is seen in thumbnail format.
The front should have a seal/stamp close to a top corner with a big "100% Freshness Guarantee",
The company logo "The Tea Company" should be present on the front in a prominent spot. It's provided in the zip file from old label.
We need to display the net weight (4oz / 113g) and number of servings (makes 60 cups). Please refer to old label.
On the back side we need a space for the UPC barcode at the bottom, the company address, a space for the brand's story/mission, steeping instructions with icons (see current label), ingredients and another section featuring our other products. All fonts should be 10pt or bigger.
Artwork of the current label current label is available here
https://drive.google.com/drive/folders/0B8loP1tC_L9kbkc2QnkwWUxBRTg?resourcekey=0-Z47gOjgttFCuJORf5fLVAg&usp=sharing
Zielmarkt/( -märkte)
USA market, Women ages 25-45, young & young at heart, trendy, health conscious, luxury
Industrie/Einheitstyp
Premium Loose Leaf Tea
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- fonts provided in zip file
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- See description
Sollte nicht haben
- Asian look and feel