Creating a Label for a new CBD Vape Line call "Smoov".

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Dieser Kunde bekam 64 Etikett-Designs von 22 Designern. Dabei wurde dieses Etikett-Design Design von King Cozy als Gewinner ausgewählt.
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Etikett-Design Kurzbeschreibung
This will be a project that will create the first label design on a SMOOV Vape product that is being rolled out in Colorado. The vape line will cater to high concentration CBD Vape sold in disposable vape pens and replacement cartridge's. In the sea of vape pens we want our packaging to stand out with a bold, bright, clean, abstract design that will highlight the brand "SMOOV" in a font that stands out and is quickly recognized. The target demographic for this line is 18-29 years of age. The mock up of the smoov vape picture does not meet our marketing desire, I just wanted to show you the approximate shape and size of the label and that the font used for the label will be added to the actual pen. This pen will have 100% CBD, cut with all natural terpenes with no need for chemicals like PG or VG, not many on the market like that. I included several marketing logos that caught our eye with other type product, please look at those as examples but we are open to creativity.
Zielmarkt/( -märkte)
18-29 year old
Industrie/Einheitstyp
CBD and Vape
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- bold, colorful, fun, eye catching
Schön zu haben
- Several brand ideas presented to give the flavor of the marketing. The example font on the prototype is not 'cool enough' to use, we'd like that name SMOOV to look and feel smooooth. :-)
Sollte nicht haben
- old school, boring, dull colors, small font