Logo for Child Development Psychology Practice

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Logo-Design Kurzbeschreibung
We would like to have a logo for a Child Development Psychology Practice.
URL of website and colour palette (can be altered) https://praktijkhappycamper.nl/
Dutch practice consults parents of young kids (<5 yrs old) about the development of their child.
The practice differentiates from other practices and hospitals by
- being pragmatic
- giving very specific advice in a short timeframe instead of general advice in long advise trajectories
- is informal and fun for children; therefore we call the most important proposition the 'playground consult'
- Happy Camper is the name of the practice, since we have a camper van where we receive kids and their parents to give the informal and ' holiday vibe' feeling. Also, happy camper stands for 'a happy person'.
Please note: you can use your own inspiration for colors that you find attractive. So do not adhere to the current website colors per se.
But please also provide a version with the current 'green/white/orange'/, or black and white.
Core values that the logo should reflect:
- Adventurous
- Innovative
- Clear
- Optimistic
- Empowering
- Together
- Light
* Preferably use a Vw california-ish camper in the logo
* Logo should fit in current website design.
* Should be used for responsive website, so logo should be scalable.
* May be in capital as well in small letters
* The visual focus should be on ' Happy Camper'. The word ' Praktijk' is less important and can be smaller and/or in a less visible font and color
Some examples that I like: see attachments
For questions please do not hesitate to contact me!
Target Market(s)
- Dutch parents (mostly mothers 25-42 yrs old) of children of <5yrs old who think their child has development challenges.
- Double modal salary - afraid to take the first steps to get help.
- Use Instagram
Industry/Entity Type
Healthcare / Education
Logo Text
Praktijk Happy Camper
Should be scalable and transparant, in color and light/white version
Logo should be made in different sizes:
1. - Desktop version 164 x 3 = 492 pix - https://codex-themes.com/thegem/sites/agency-light/wp-content/themes/thegem/images/default-logo.png
2. Small & mobile - 132 x 3 = 396 pix - https://codex-themes.com/thegem/sites/agency-light/wp-content/themes/thegem/images/default-logo-small.png
3. Desktop light version https://codex-themes.com/thegem/sites/agency-light/wp-content/uploads/2019/02/x3-Logo_Outlined-006.png
4. Small and mobile light version https://codex-themes.com/thegem/sites/agency-light/wp-content/uploads/2019/02/0.8x3-Logo_Outlined-006.png
5. Favicon https://codex-themes.com/thegem/sites/agency-light/wp-content/themes/thegem/images/favicon.ico
Nice to have
If you could show examples how it would look in the current website (desktop + mobile)
Should not have:
- Decorative fonts
Updates
Went on vacation/holiday
Need extra days to review
Industrie/Einheitstyp
healthcare, child chare, child psychology
Logo Text
Praktijk Happy Camper
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)



Figuren-Logo
Logo mit Abbildung oder Zeichen


Wortmarke-Logo
Word oder namensbasiertes Logo (nur Text)


Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Focus on Happy Camper
Sollte nicht haben
- too childish font, unrecognizable icons