Step in the right direction - LOGO
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Dieser Kunde bekam 123 Logo-Designs von 55 Designern. Dabei wurde dieses Logo-Design Design von Atec als Gewinner ausgewählt.
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Logo-Design Kurzbeschreibung
Design a funky logo for a new Finance Brokerage firm called Step Finance.
The business connects borrowers with different lenders. Business is located in Australia. Trust is really important when it comes to finance - so having a logo that is both funky/modern/trustworthy is really important. A look and feel of a business that has been around a long time, but also looks really modern and up-to-date and will connect with people under 45 years of age.
Should not look cheap and nasty - should look refined.
Happy for step imagery to be used in the icon or logo, but it must be subtle, clever and not cliche. The idea of using the service is to assist people to build a credit profile and second chance to those who may have fallen into issues, as well as service those clients looking for a great deal.
The tagline is "With you every step of the journey"
Zielmarkt/( -märkte)
Consumers looking for a car or personal loan - business looking for asset finance
Industrie/Einheitstyp
Finance/banking
Logo Text
Step Finance
Logo Stile, die Sie interessieren können
Pictorial / Combination-Logo
Ein reales Objekt (Text optional)
Zu verwendende Schriftarten
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Modern but traditional font, high end feel with an icon - logo and icon on one line
Schön zu haben
- Clever usage of iconography
Sollte nicht haben
- No dorky step or stairs imagery, can utilise step/stair imagery, but don't be cliche if you are going to use it. Think outside the box when it comes to the iconography.