App icon for the FoRB Forum (a chat platform to connect religious freedom advocates worldwide)
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We built an app to connect advocates for Freedom of Religion or Belief (FoRB) worldwide. These people deal with very serious issues like genocide, disappearances, unjust imprisonment, etc. We did a design contest on another site and did a poll with three finalists, and some very influential people in our movement voted and the results were unanimous. So we are very much stuck with this concept. And I do really like the idea of using the weird little “o” in “FoRB” to show the idea of connection/a Roundtable/the globe.
The problem is that this icon feels immature, like a cartoon—not serious enough for people experiencing genocide. I don’t know if the solution is just to tweak the font and colors, or if there is some other way to keep the concept but make it more serious, but it’s just not there yet.
Zielmarkt/( -märkte)
Religious freedom advocates (lobbyists, lawyers, academics, and victims of religious persecution)
Industrie/Einheitstyp
Human rights advocacy
Logo Text
FoRB Forum
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Muss haben
- It needs to fit into an icon square. It needs to look professional—not like something for children. It should also reflect the diversity of different religions. (The multicolor dots represent different religions)
Schön zu haben
- Nice to reference the fact that it is international, that this is a “round table” where everyone has an equal say and nobody is more important than another, that we are all different but working together
Sollte nicht haben
- Should not be like a cartoon. Should not reference any one religion over another. I included the different religious symbols, but if it has one then it needs to have the top six. This is about diversity.