Multi-discipline fitness/training company that is re-branding and needs to revise its logo.
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Logo-Design Kurzbeschreibung
We are not a typical gym where people take out memberships. We only collaborate with teams and individual clients by appointment only. We started out training athletic teams and individual athletes. As in all sports, athletes started to get injured. We therefore developed a rehabilitation division to accommodate treatment of all types of sports injuries and hired various therapists. Non athletes and older clients started to attend our rehab facilities for life-style injuries and general mobility problems.
Then some of our younger clients wanted to start bodybuilding and compete on stage in the various categories for body development. Some, male and female clients just wanted to develop a “beach body.” Again, we hired professional trainers that had competed in the past in bodybuilding competitions to lead yet another new division within the company.
Over the past two years, we have expanded our various divisions to include: boxing, martial arts, power lifting, together with massage and osteo-therapy specialists.
Our original logo (see below) was Built Strong Athletics. As we have now morphed into a multi-discipline company, we do not want to pigeon-hole ourselves as only training athletes.
The new logo will appear on:
Workout clothing.
All of our media platforms for advertising.
Our own custom-made supplement containers.
Large tents we use to attend trade shows.
On our vehicles.
People may not know what Built Strong is, but we want them to say WOW when they see the style and color design of our NEW logo.
Logo Text
Built Strong Evolution