• US$300

• 101 Designs

• 38 Designer

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Flyer-Design Kurzbeschreibung

Overview:
I want a beautiful brochure, 11”x17” that folds to 8-1/2”x11” with 4 pages. Think of it as an oversize greeting card.
• Front cover: photograph of a dancer and title with attribution of quote (Shutterstock jpeg photo attached)
• Inside spread: Copy (Martha Graham copy attached) with some appropriate illustration, based on cover photo
• Back cover: contact information, brief descriptive copy, two small photos (jpeg photo attached; see copy for direction)
Copy for front cover title, inside spread and back cover is attached in doc titled "Martha Graham copy"

Purpose of brochure:
I'm a personal coach and once a year I produce a 4-page illustrated inspirational essay, which invites personal reflection on living a more mindful, meaningful life. Most people I send them to collect them. Someday in the future I'd like to put a collection of these essays into a coffee table book and also create a website for the collection, which is related to the personal coaching that I do.
I have the brochures printed hard copy. I have attached a few examples from previous years. Each has a unique design related to its theme.

Concept:
This year’s essay theme, “There will only ever be one you!” is based on a quote by Martha Graham, a famous modern dancer. The complete quote, which appears in the copy, is about being true to one’s authentic self. The essay is not about dance, but because the author of the quote was a dancer who personified this theme of being unique to self, I have selected a photo of dance for the cover.

Design Guidance:
Front cover: One possibility is to expand the background color of the Shutterstock photo so the photo seems to emerge from the background. But I am open to ideas. I think the photo is artsy enough as it is, but there may be other ways to treat it (e.g. special effects) that would also work. The title should appear somewhere. Make the attribution (--Martha Graham) in smaller type than the title.

Inside Spread: There may be ways to borrow a design motif from the cover photo to make the inside spread more visually interesting, i.e., not just straight copy. I think it may be helpful to make the font size of the quote larger than the rest of the copy, but it has to be read in sequence. Or maybe it's printed in same size as copy, but then also repeated and displayed by itself in larger type.

Back cover: If you look at some of the other examples I’ve sent, you’ll see how the back cover is typically handled. I want a reduced version of the cover to be placed near the line that says "this is the 16th in a series.." Then, there’s a jpeg photo of Martha Graham that should be placed next to the copy description of her.

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