Gen Z logo design for a UK based church
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River Church is a UK based church with a heart for the community. Passion is to help the 25 and under generation in a world competing for their attention. Logo should resonate with Gen Z. Branding should lean towards the masquline with bold colours and approach. We are looking for a strong symbol (marque) that we will utilise on the website but also as a marque for branded clothing (caps, Ts etc). Should work well as a watermark for video content.
We like the idea of a wordmark focused either on the letter R, or on the word as a whole: River
We would also be happy to explore ideas of a separate marque to the text if you have an awesome idea.
Ideally the wordmark would represent water, or flowing river in subtle way. We don't want to create a complex logo with river scenert.
Whilst we do like black and white, we'd really appreiate some explorations in strong colours so we do not look the same as many other evangelical church brands.
Keywords: fun, passion, bold, adventure,
Things to avoid: mountains, fish, pine trees or land items, river scenes
Some inspiration attached as images.
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Logo Text
River