Innovative new counseling and personal growth center needs a creative and unique logo
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EXODUS PLLC, also known as EXODUS Counseling and Mentorship Programs is a newly established Nashville based counseling company formed to provide counseling, mental health coaching, mentorship programs to people seeking fulfillment, peace, and life tools to navigate life’s deserts. The clinic seeks to establish new standards of integrative personal growth strategies ranging from general counseling to specialized therapy, growth programs, and experiences
Taglines: Guiding you through the wilderness / A guide in the wilderness
Cultural References:
- The story of the EXODUS, with Moses and the red sea - Read more here: https://www.sparknotes.com/lit/oldtestament/section4/
- Or watch this video: https://www.youtube.com/watch?v=jH_aojNJM3E
- The desert that Moses guided the Israelites through is a metaphor for personal struggles and challenging periods of growth
Colors:
- Deep blue with some green in it, maybe a sage and some brown
- Blue and brown or a sandy color
- Possible ideas here from the Prince of Egypt move/art: https://www.artstation.com/artwork/d08ARW
- We're open to a lot of colors
Ideas:
- We’d like a still logo but eventually we’d also like to create an animated logo that would involve some kind of swirl of the sea revealing a dove and a path forward or something like that
- We’d like to lean on the imagery of the EXODUS --> meaning, traversing the desert to get to an oasis with Moses (Us) as a guide.
- One thing we'd like is to have the EXODUS of the name be all caps and large. I'd be interested in seeing a version of it with EXODUS -- and then a subtitle of Counseling and Mentorship OR EXODUS -- and then a subtitle of one of the tagline ideas. The name EXODUS would probably be the core of the design, but we'd like to make the way it's presented creative, perhaps with using splitting of the red sea imagery so the word EXODUS itself is part art and part word. That could potentially lend itself to an animation in the future.
FINAL NOTE:
- We don't really know what we want because there's a lot that could be done. We do know what we want to convey which is a feeling of guidance and progress forward. We're looking forward to all the creativity!
Logo Text
EXODUS