Cherryland Camping Logo - rebrand an established RV campground with new logo

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Logo-Design Kurzbeschreibung

We a seeking a new logo for an RV campground rebrand around Traverse City, MI.

Our name ‘Cherryland Camping’ is a riff on the Traverse City-area’s reputation as the 'Cherry Capital of the World'. It also emphasizes we can deliver the perfect ‘campground’ (not resort) vacation with an emphasis on the local area’s attractions, whether it be exploring the city and surrounding Port Towns, agritourism at local vineyards/orchards, visiting Sleeping Bear Dunes National Lakeshore, and much more.

We are primarily a base camp for day trips to the Traverse City area
However, we are not as well located as some other base camps, so offer a higher amenity mix to compete That said, we are not a ‘resort’ where there are so many quality amenities that customers should expect to spend the entirety of their 3.5-day vacation at the campground. A typical camper would probably spend half their time daytripping in the area, and half the time relaxing/having fun at the campground.

Approximately 40% of campers bring their kids, so while we are a strong option for families, we are majority ‘adult-only’ campers.

Please see the attached logo guidance package for more specific guidance. We will also require a branding guide similar to the other file attached.

Industrie/Einheitstyp

Camping, RV Campground

Logo Text

Cherryland Camping


Logo Stile, die Sie interessieren können
Emblem-Logo

Logo eingeschlossen in einer Form


Zu verwendende Schriftarten
Sans Serif

Farben

Der Designer kann die Farben des Designs frei wählen


Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes

Anforderungen
Muss haben
  • Circular design, color red, cherries, brand guide. Designer must review uploaded "Logo Guidance" file prior to proceeding with a submission.
Schön zu haben
  • Consider (but not required) to including elements emphasizing 1) the outdoors, 2) RV lifestyle, 3) northern Michigan attractions/daytrips, 4) a more retro/classic feel (as opposed to modernistic logo included in brand guide attachment)
Sollte nicht haben
  • A very busy/crowded design

Dateien
Alle Dateien herunterladen - 2,7 MB
PDF
Logo Guidance
Dienstag, 29. August 2023
PDF
Two Rivers Campground_BrandGuide
Dienstag, 29. August 2023
PDF
Design Examples
Dienstag, 29. August 2023
Zahlungen
1. Platz
US$150
Gesamt
US$150

Projekt-Deadline
05 Sep 2023 17:53:04 UTC
Language