• US$300

• 418 Designs

• 140 Designer

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Logo-Design Kurzbeschreibung

BRAND NAME: Juvou

BRIEF:
Juvou is an innovative, online mental health therapy company founded to solve the problems of high therapy failure rates, and low efficacy by reimagining the entire diagnosis, treatment, and entire patient experience combining evidenced-based methods and advanced technologies in a highly personalized and integrative approach.

COMMUNICATION KEY OBJECTIVES:
- Trust
- Inspire Confidence
- Warm & Approachable
- High Quality Care
- Premium and inclusive, but NOT overly upscale or luxurious to be alienating
- Modern & Contemporary
- Individualized/personalized care, treatment and experience

TARGET AUDIENCE
- Females 65%/ Males 35%
- Core Target audience 30 to 54 years old
- High Household Incomes
- College Educated & Post Graduate Educations
- Professionals

OTHER GUIDELINES
- Modern and simple/minimalist/abstract emblem/icon
- Inclusive and not too feminine (must also appeal to growing usage by men)
- Global in Appeal, Initial US and EU Markets

EMBLEM/ ICON
- Concept of "Holding", "Guiding", " Personal Guide", "Guiding" or

- Juvou = Latin Translation for "I help", " I will help you"
- Very abstract sense of hands or or abstract warm guiding sun?
- Suggest Use of 2-3 colors but no more than 4 maximum
- Medium or lighter greens, blues, or orange/yellowish colors ; supported by dark grey or black

2 DESIGN APPROACHES:
1) Juvou brand name supported by separated emblem/icon
2 Juvou brand name emphasized with stylized fonts/letters & unique element

- Unique emblem/design component to be used as stand alone - e.g. support mobile apps, digital icons

- Final file formats: AI, PDF, EPS, SVG,  PNG , JPG, GIF

PLEASE SEE ATTACHMENT SUGGESTED DESIGN APPROACHES

Zielmarkt/( -märkte)

See project description section for target market & demographics

Industrie/Einheitstyp

Mental Health Therapy

Logo Text

Juvou

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Farben

Vom Kunden ausgewählte Farben für das Logo Design:

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• See description; Suggest Blue Greens, Greens, or Orangy-Yellow as color options or Black, dark grey for font

Schön zu haben

• See project description for COLOR OPTIONS and attachment for suggested design approaches

Sollte nicht haben

• Please no more trees inside brains or silhouette of faces, or no more trees, they are over used in mental health

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Dateien

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