Brand and Logo Design Brief for Forge : 'Futures Under Construction Summit'
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Grafik-Design Kurzbeschreibung
The Summit has a focus on innovation, sustainability, and the future of the industry,
Brand and Logo Design Brief for
'Forge
'Futures Under Construction Summit'
Background:
The 'Forge Futures Under Construction Summit' is an upcoming conference that aims to explore technology trends and future directions in industries such as transport, construction, waste, and utilities, with a focus on innovation, sustainability, and digital transformation.
Objective:
Create a compelling brand identity and logo that reflects the summit's focus on the future of industry, blending traditional industrial elements with advanced technology and sustainability.
Theme and Identity: The logo should integrate elements representing technology trends and the future of the industry, with a blend of AI elements and traditional clean lines. ideally taking the namesakes of a forge, to forge, the forge as a string visual guide
Colour Scheme: Predominantly feature Navy, White, and Gold to provide a sophisticated and professional look
Typography: Utilise bold, industrial- nordic/viking or similar style typography to reinforce the summit's connection to the industry sectors it represents.
Target Audience: Decision-makers from medium-sized enterprises across financial, safety, and operations sectors, conveying a sense of innovation and forward-thinking.
Usage and Application: Ensure the logo is versatile across all conference-style media including the core site page, sponsor offers, banners, and is scalable for use in conference decks and other promotional materials.
Creative Considerations:
- The logo must embody themes that show technologies, automation and robotics, connectivity and IoT, and safety innovations against the backdrop of nordic forge style culture. including text but somehow blending the past (the disruptive and violent viking era) with the future.
- It should reflect a future where the industry prioritizes environmental responsibility and innovation.
- The design should be adaptable and scalable, suitable for various applications from digital media to print materials.
examples include:
1. Anvil and Digital Sparks
2. Hammer Striking Light Bulb
3. Interlocking Gears with a Digital Twist
4. Forging Flames Shaping the Future
Deliverables:
- Logo design in multiple formats (JPEG, PNG, SVG) for different uses.
- Brand guidelines document detailing the usage of the logo, colour palette, typography, and other visual elements.
Please note GPTs have been used to come up with examples but we expect original content and design thinking
Aktualisierungen
Low designer entries
Need extra days to review
Zielmarkt/( -märkte)
Executives, Decision Makers, Industry Stalwarts, Movers and Shakers
Zu verwendende Schriftarten
Andere Schriftarten erwünscht:
- Nordic Viking Style
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- An iconic clean image. a strong font to match the name