Dear Madame/Mister,
As a brand designer I'm very happy to find your contest! Only one question if you could be kind to help: black bear on red background or red bear on black background should be a better choice to the product?
Thank you!

The category mainstream colour seems to be red and it’s a red bear so I think red needs to feature but does not need to be red/black combination and neither colour needs to dominate. We will also have Gold Bear, Silver Bear and Diamond Bear variants in the future, more premium vodkas.

Dear Madame/Mister,
Thank you for your feedback! I'm uploaded my submission (#4065590), red bear on black background with a little gold touch. And so, the bear can be silver or in any colors in the future, I hope you will like the concept!
With best regards,

Some brilliant designs, thank you designers. Everyone that submits serious design we will send a case of Red Bear vodka to. It would be great to see a design which has a Bear Paw or some other way to show its a bear without the image of a bear. Monster Energy do this quite well with the claw marks.