Aptly - SaaS App Logo Design - New Logo
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Looking forward to your valuable feedback, Thank you!
please check my design #32969519...
Regarding entry #32976134, I eagerly await your feedback.
Thank you for the submissions so far. There are a few that are going in the right direction.
For additional guidance, we are aiming for something modern and simplistic with a clean design that aligns to some extent with the provided product screens. By aligning, we do not mean colors or specific shapes or fonts but elements such radius on shapes, flat design/colors, etc.
We do not want textures or gradients on any logos. Logos must look as good in all black or all white as they do in color.
From a branding perspective, Aptly helps with decision management inside a corporate hierarchy. The temporary logos played on the concept of decisions and hierarchical delegation of authority as well as a matrix org structure. The triangles are the shape of an org chart and point different directions (org chart/hierarchy). The circles were intended to represent options or decisions. Logo designs that very subtly communication either org structure or decisions/options is ideal if possible.
Additional example and commentary are provided in the updated inspiration document along with product screens to show more of the design direction.
feedback please!
Feedback please. Thanks
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