• US$390

• 174 Designs

• 53 Designer

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Logo-Design Kurzbeschreibung

We are a Norwegian online coaching company in the process of establishing our unique and innovative brand identity. We’ve already created a significant amount of content on our website, but we see this project as an opportunity for the designer to shape and influence the core of our company’s identity. We hope that our current design is good enough to continue building upon, allowing participants to enhance what already exists. However, what matters most to us is ending up with the best possible product, so we are open to suggestions for improvements and adjustments. Therefore, the existing design should not be seen as absolute; there is freedom to suggest enhancements or even more significant changes, but only if it results in a clearly superior overall product. This project will be more than just designing a logo—it will be about creating a holistic visual identity that truly reflects our mission, values, and approach.

Project Overview:
We need a comprehensive branding package that includes all key elements required for a strong and professional identity. The successful designer will not only create a visually appealing and cohesive design but also help define the way our brand will be perceived in the market. We want to stand out as a modern, innovative, and trustworthy coaching company that provides a holistic approach to physical and mental health. This project will serve as the foundation for our brand, and we are looking for a design partner who can capture this vision and bring it to life.

Brand Context:
Our company’s philosophy is centered around the idea of optimal balance between the mind and body for better performance and quality of life. We want to communicate that we are a fresh, innovative, and professional actor with a unique and groundbreaking approach, combining deep competence with a modern perspective on well-being.

We already have a structured website layout, primarily utilizing blue, white, and grey tones. We would prefer the new branding to build on or harmonize with this existing design. Therefore, any proposed design must either match, complement, or significantly enhance our current visual identity without requiring a complete overhaul. We are open to creativity, but the final design should feel like a natural extension of what we have built so far.

Project Goals and Scope:
We are looking for a complete branding solution that includes the following prioritized elements:

Logo Design Package:
Primary Logo: A distinctive and memorable logo that represents our core values of trust, professionalism, innovation, and balance.
Full Logo Version: Incorporating the logo, company name ("MindBody Coaching"), and slogan ("Sammen skaper vi optimal balanse mellom kropp og sinn for bedre prestasjon og livskvalitet").
Additional Versions: Monochrome (black and white), icon format, and adaptable sizes for different uses (social media, merchandise, digital assets, etc.).
The logo should be unique, modern, and easy to recognize, while symbolizing elements like growth, optimization, or holistic well-being.
Example Concept: One potential concept could be a stylized, traditional scale (symbolizing balance), combined with modern visual elements that make it look innovative and cutting-edge. This is just one idea—designers are encouraged to think creatively and propose different concepts that align with our brand vision.
Social Media Package:

Complete set for various platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and Snapchat.
Profile Pictures and Cover Photos: Tailored to each platform.
Post Templates: Custom templates for maintaining a consistent look across social media posts.
Web Design Elements:

A web-optimized full-screen landing image that integrates the logo, company name, and slogan.
Typography and Color Palette: Matching or complementing the existing colors (blue, white, and grey). We are open to suggestions for new accent colors if they enhance the overall visual impact.
Additional visual elements that can be used throughout our website for a cohesive look.
Icon Set:

We need icons that reflect key themes like coaching, therapy, fitness, nutrition, community, and growth.
Additionally, we would like a collection of icons representing abstract concepts such as innovation, creativity, knowledge, and optimization.
A robust set that will allow us to create future content without needing additional custom icons.
Stationery Design:

Business cards, letterheads, email signatures, and other branded stationery items.
Marketing Material Templates:

Templates for brochures, flyers, and promotional material for both print and digital use.
Brand Guidelines Document:

A comprehensive brand book detailing the logo, color codes, typography, usage rules, and guidelines for maintaining consistency across various platforms and mediums.

Design Expectations:
The visual identity we envision should not only meet but exceed standard expectations. A truly effective design will align with the principles of good branding, including:

Simplicity: The design should be easy to understand and remember at a glance.
Memorability: It should leave a lasting impression and be instantly recognizable.
Timelessness: We want a design that remains relevant for years to come, avoiding trends that may quickly become outdated.
Versatility: It should work well in different contexts, sizes, and color schemes.
Appropriateness: The design should be aligned with our industry, conveying professionalism, innovation, and holistic well-being.

Budget and Flexibility:
Our budget for this project is $600, but we are willing to increase it to $800 for a package that truly stands out and goes above our expectations. This flexibility is meant to reward creativity and encourage designers to propose exceptional ideas that can elevate our brand to a higher level. It is also worth mentioning that it would be natural for us to continue collaborating with the winner of this project. This may include specific graphic/visual enhancements for new content on our website. More interestingly, it could also lead to other projects involving additional companies, websites, and applications. The founder of this company has secured funding for several other ventures. It would be natural for us to work with a designer long-term, and we see the winner of this project as a strong candidate for future collaboration.

Complete Branding Project:
This is a full-scale branding project, and we are looking for a partner who can help us create a visual identity that defines who we are as a company. Designers who want to stand out should take the time to understand our unique approach and what we want to communicate to our clients. We are building more than just a logo; we are establishing a comprehensive brand identity that will be the face of our company for years to come.

If you are passionate about designing for a company that values innovation, competence, and professional excellence, we would love to see what you can create!

Slogan: "Sammen skaper vi optimal balanse mellom kropp og sinn for bedre prestasjon og livskvalitet."

Logo Text

MindBody Coaching

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