• S$140

• 21 Designs

• 3 Designer

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Web-Design Kurzbeschreibung

Project Overview
Safari Partners Africa, is an East African-based Destination Management Company (DMC), that offers a combined exciting portfolio of Wildlife, Beach, Scenery, Culture, sport and adventure in the East African region.

We aim to provide captivating services that embodies the brand's values— strength, wisdom, professionalism, and a deep connection with Africa’s natural wealth and wildlife.

Brand Identity
The brand logo showcases an African male lion, symbolizing strength, royalty, and mastery in the safari experience. The logo uses Helvetica Neue fonts, with a sophisticated color palette that includes “Ultisol” (Red Clay Soil) as the primary color, representing Africa’s natural wealth.
For guidance on logo application, please refer to the attached branding document.

Website Inspiration
Our primary inspiration is Africa Adventure - https://www.africa-adventure.com/, which effectively combines elegance, functionality, and immersive storytelling. We seek a similar approach, emphasizing ease of navigation, captivating visuals, and a strong sense of African authenticity.

Target Audience
Our primary audience includes travelers from the U.S., Europe, and Australia who seek high-quality, immersive safari experiences. The site should appeal to this audience by providing clear, accessible information, a visually immersive design, and a trustworthy booking experience.

Website Requirements
1) Homepage:
Hero section with captivating African wildlife and scenic images
Highlight of select featured/popular destinations and packages
Brief intro to Safari Partners Africa and its unique value proposition
Clear calls-to-action (CTAs) like "Explore Tours," "About Us," and "Contact Us"
Links to key pages: Safari Tours, Destinations, About Us, Blog, and Contact

2) Safari Tours & Experiences:
Display of available safari packages with a mix of images, itineraries, and quick descriptions
Filters for different types of tours (e.g., Gorilla Trekking, Cultural Safaris, Wildlife Tours)
Easy inquiry buttons with a seamless journey from interest to inquiry

3) Destinations Page:
Showcasing Rwanda and other African safari destinations
An interactive map of Africa, highlighting key destinations
Brief descriptions, photos, and notable wildlife for each destination

4) About Us:
Story of Safari Partners Africa and its roots in Rwanda
Team introduction with photos and short bios, emphasizing expertise and local knowledge with Why travel with us callouts
Key values and mission statement, integrating brand messaging about strength, courage, and high-quality service

5) Blog Section:
Space for articles on safari tips, wildlife information, and travel news
Engaging layout with images, allowing for SEO-friendly content that helps draw in organic traffic

6) Contact Page:
Simple form to request quotes or book consultations
Contact details with phone number, email, and social media links
Embedded map showing Rwanda office location

7) Additional Elements:
Consistent use of brand colors (#923120, #F5921F, #EADAB3, #606161) and typography (Helvetica Neue)
High-quality images of African wildlife, landscapes, and safaris
Mobile-responsive design for seamless browsing on various devices


Functional Requirements
a) Inquiry System: Integration with a booking or inquiry form, capturing essential information and generating leads.
b) SEO Optimization: Ensure all pages and images are optimized for search engines.
c) Analytics Integration: Google Analytics setup to track visitor behavior and conversion rates.
d) CMS: Easy-to-manage backend, ideally WordPress or a similar platform, allowing internal team updates.
e) Design Aesthetic The design should convey a sense of sophistication and adventure. A natural, earthy tone with strong visuals of African wildlife and landscapes will create an immersive experience. The brand’s strength should be mirrored in bold layouts, while elegance can be achieved through clean, uncluttered design and intuitive navigation.

Zielmarkt/( -märkte)

Europe, US, Australia

Anzahl benötigter Seiten

5+ page

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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