Move Caddy Logo Refresh - Branded Not Blanded

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Dieser Kunde bekam 114 Logo-Designs von 52 Designern. Dabei wurde dieses Logo-Design Design von RS_Design als Gewinner ausgewählt.
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Overview
Move Caddy is seeking a talented marketing consultant to design a new logo that aligns with our mission and reflects the brand’s personality, values, and goals. Guided by the principles outlined in the book Branded Not Blanded, we want a logo that captures the uniqueness of Move Caddy in a competitive landscape, avoiding generic design tropes and creating an identity that is both memorable and meaningful.
About Move Caddy
Move Caddy is a service-oriented company focused on simplifying and elevating the moving experience. We provide practical solutions for individuals and businesses navigating the complexities of relocation. Our brand ethos is rooted in trust, efficiency, and approachability, making moving less stressful and more seamless.
Design Philosophy: “Branded Not Blanded”
The philosophy of Branded Not Blanded encourages brands to stand out with designs that convey authenticity and individuality. We want our logo to:
1. Be Distinctive: Avoid clichés or overused design elements. The logo should reflect Move Caddy’s specific purpose and promise.
2. Tell a Story: Showcase the essence of who we are—a reliable partner in moving, offering support and guidance at every step.
3. Evoke Emotion: Create a sense of trust, relief, and optimism. The logo should feel professional but also personable and human-centered.
4. Be Versatile: The design must adapt well across multiple mediums, from digital platforms to print materials and merchandise.
Target Audience
Our audience includes:
• Individuals and Families: Young professionals, families, and first-time movers seeking an organized and less overwhelming moving experience.
• Businesses: Companies relocating offices or employees who need a trusted partner for smooth transitions.
Logo Objectives
The new logo should:
• Convey movement, reliability, and simplicity.
• Incorporate subtle visual elements that hint at logistics, guidance, or support (e.g., a caddy, pathways, or motion).
• Use clean, modern typography with a focus on readability.
• Include colors that evoke trust, energy, and calmness (e.g., blues, greens, or vibrant accents for contrast).
• Stand out in the moving and logistics industry while aligning with Move Caddy’s brand promise.
Inspirational Keywords
• Momentum
• Partnership
• Support
• Guidance
• Stress-free
Zielmarkt/( -märkte)
Our audience includes: • Individuals and Families: Young professionals, families, and first-time movers seeking an organized and less overwhelming moving experience. • Businesses: Companies relocating offices or employees who need a trusted partner for smooth transitions.
Industrie/Einheitstyp
Moving Services
Logo Text
Move Caddy with a very small powered by NexMuv
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Logo Objectives The new logo should: • Convey movement, reliability, and simplicity. • Incorporate subtle visual elements that hint at logistics, guidance, or support (e.g., a caddy, pathways, or motion). • Use clean, modern typography with a focus on readability. • Include colors that evoke trust, energy, and calmness (e.g., blues, greens, or vibrant accents for contrast). • Stand out in the moving and logistics industry while aligning with Move Caddy’s brand promise. Inspirational Keywords • Momentum • Partnership • Support • Guidance • Stress-free
Schön zu haben
- Deliverables • Primary Logo Design • Variations: Horizontal, Vertical, Icon-Only • Logo Usage Guidelines (e.g., color palette, typography, minimum size requirements) • Mockups for digital and print applications