New Division Logo

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Design Brief for ROS Logo Redesign and Division Updates
Background:
We are launching a new division under the ROS brand, ROS HVAC LLC, and making updates to our existing logos to reflect this change. You originally designed our logos 10 years ago, which have served us exceptionally well. We trust your expertise and would like you to lead these updates to ensure continuity with our brand while modernizing where necessary.
Project Scope:
New Division Logo: ROS HVAC LLC
The ROS HVAC LLC logo will replace the existing ROS Electric LLC (Blue) - ATC Contractors Division.
Design Requirements:
Maintain the same blue color scheme as the ATC Contractors Division logo.
Align with the existing logo style for continuity.
Text should read: ROS HVAC LLC.
Updated Division Logos:
Fire & Security Division:
Change the name from ROS Electric LLC (Red) - Fire & Security Division to ROS Fire & Security.
Retain the same red color scheme and logo style.
Data & Telecommunications Division:
Change the name from ROS Electric LLC (Green) - Telecommunications Division to ROS Data & Telecom
Retain the same green color scheme and logo style.
The ROS Electric LLC (Yellow) logo will remain largely the same, except:
Remove the "Electrical Contractors" text from below.
Final text should read: ROS Electric LLC.
Division Avatars:
Create simplified avatars for each division, maintaining consistent formatting across all:
For example, "RE" for ROS Electric LLC with ROS Electric LLC written below.
Avatars should align with the colors of their respective divisions:
Yellow: ROS Electric LLC
Blue: ROS HVAC LLC
Red: ROS Fire & Security
Green: ROS Data & Telecom
File Deliverables:
Provide logos and avatars in PDF, Adobe Illustrator (.ai), and Vector formats.
Additional Work: Logo Refresh:
While we aim to maintain brand continuity, we are open to a refreshed look that aligns with a modern, corporate aesthetic.
Explore subtle updates to the fonts, color gradients, or shapes.
Any new designs should stay true to the overall identity of ROS while modernizing where appropriate.
Present a few variations of the primary logo for review.
We look forward to your creative ideas and designs that will support the evolution of the ROS brand while honoring its legacy.
Logo Text
See "Task Desription" for detailed of Logo Text