• €250

• 25 Designs

• 7 Designer

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Web-Design Kurzbeschreibung

Refined Design Brief: Build a Transformative Website for Kindlee AI
Subtitle: Redefining fairness in AI – The future of responsible and profitable technology.

About Kindlee AI
Kindlee AI is a cutting-edge SaaS platform for responsible AI. Backed by Techstars, JP Morgan, and recognized for our impact-driven innovation, we help financial institutions transform compliance into growth while ensuring fairness.

Our platform isn’t just about fixing biased AI models—it’s about driving measurable results:

Reducing misclassifications and improving risk pricing.
Expanding total addressable markets by reaching underserved populations.
Decreasing churn and increasing trust.
Protecting the financial ecosystem, fostering trust in data and decision-making across interconnected institutions.
This website will position Kindlee as the next frontier in responsible AI, balancing technical excellence with empathy and impact.

Project Scope
We need a modern, visually dynamic, and relatable website that conveys:

The transformative potential of Kindlee for businesses and society.
Relatable, real-world use cases that resonate with diverse audiences.
Clear calls to action, driving lead generation, pilot applications, and trust.
The design should feel modern and innovative, aligning Kindlee with industry leaders like OpenAI and Anthropic while showcasing our unique human-centered mission.

Goals
Showcase Kindlee as a leader in responsible AI with a design that’s sleek, professional, and emotionally resonant.
Build trust and credibility by highlighting our real-world impact, Techstars/JP Morgan backing, and regulatory alignment.
Motivate conversions through CTAs encouraging pilot applications and ongoing engagement.
Design Aesthetic
Future-Focused SaaS Style:

Clean, modular layouts with intuitive navigation.
Subtle animations to create a dynamic, professional feel.
Fonts: Sleek sans-serif styles like Avenir, Inter, or IBM Plex Sans.
Color Palette: Kindlee’s yellow (#FFDC00), black (#000000), and white (#FFFFFF) with gray accents for sophistication.
Emotive and Relatable:

Blend human-centered imagery (e.g., diverse users) with sharp, tech-driven design.
Use storytelling and visuals to highlight the cost of AI unfairness and Kindlee’s solutions.
Impact-Driven:

Showcase measurable results (e.g., revenue unlocked, trust restored).
Incorporate infographics or animations showing Kindlee’s societal and financial impact.
Brand Adaptability:

Open to subtle logo enhancements while preserving current colors and iconography.
Key Pages to Design
1. Home Page
Hero Section:
Headline: “The Future of Responsible AI for Finance.”
Subheadline: “Transform fairness into growth. Optimize your AI models for compliance, trust, and profit.”
CTA: “Apply to Join Our Pilot Program.”
Visual Storytelling:
A dynamic graphic or animation illustrating the cost of AI unfairness:
For Consumers: Examples like immigrants denied accounts or elderly rejected loans.
For Institutions: Loss of revenue, increased retraining costs, and consumer trust erosion.
Features Overview:
Clean summaries of Model Lab, Lifecycle Analysis, and Bias Methodology Testing with simple icons.
Why Kindlee?:
Highlight Techstars/JP Morgan backing.
Showcase stats like:
“AI misclassifications cost financial institutions $443B annually.”
“Up to 40% of populations are underserved by AI.”
2. Use Cases
Highlight Relevant Use Cases:
Onboarding Optimization: Reduce false declines and improve account creation.
SME Underwriting: Fairer credit access for small businesses.
Transaction Monitoring: Reduce false positives in fraud detection.
Future-Proofing for Compliance: Align with EU AI Act and similar laws.
Visual Storytelling:
Clean illustrations of scenarios, e.g.:
An immigrant family opening their first account.
An elderly entrepreneur accessing financing.
CTA: Invite users to explore their own use cases by applying for the pilot program.
3. Features
Detailed Overview:
Model Lab: Upload, test, and improve models in real time.
Lifecycle Analysis: Diagnose issues across data pipelines.
Bias Methodology Testing: Experiment with techniques to improve fairness.
UI Screenshots and Infographics:
Show actionable insights and ease of use.
Emphasize Results: Increased compliance, trust, and profitability.
4. Impact
Showcase Real-World Stories:
“Maria, an immigrant, accessed her first loan thanks to Kindlee.”
“James, a disabled entrepreneur, secured funding previously denied.”
Infographics:
Visualize fairness improvements, market expansion, and compliance benefits.
Alignment with Ethical Standards:
Highlight UN SDGs and Kindlee’s role in ensuring ethical AI adoption.
5. Contact Us
Pilot Program Application Form:
Fields: Name, email, company, role, and specific use case.
Message: “We’re selecting a few innovative partners to pilot Kindlee’s tools. Apply now to lead the way in responsible AI.”
Subscription option for updates.
Visual Requirements
Hero Image (1920x1080px):
A sleek dashboard mockup with key metrics (fairness improvements, revenue unlocked).
Custom Icons:
For features like Lifecycle Analysis and Bias Testing.
Infographics:
Ripple effects of AI unfairness:
Consumer Impact: Rejections and churn.
Institutional Cost: Revenue loss and retraining costs.
Illustrations:
Professional, minimalistic depictions of diverse populations and real-world scenarios.
Deliverables
Homepage: Dynamic hero section, compelling storytelling, and clear CTAs.
Secondary Pages: Use Cases, Features, and Impact pages with modern designs.
Visual Assets: Icons, infographics, and illustrations aligned with Kindlee’s brand.
Logo Refinements (Optional): Subtle updates to enhance its modern feel.
Examples We Like
OpenAI: Sleek and forward-thinking (https://openai.com/).
Anthropic: Innovative and bold (https://www.anthropic.com/).
Stripe: Modern, modular layouts (https://stripe.com/).
Final Note:
Kindlee is more than a tool—it’s an opportunity to lead the future of responsible AI. We need a website that positions Kindlee as the next big leap in AI and fintech—modern, impactful, and transformative.

Let’s build something extraordinary!

For reference:
Here's our current website
https://www-kindlee-ai.customer.mixo.io/

this is our V2 made UI, feel free to mirror all content, but vastly improve the design: https://kzmfqr8mma9hl262l2li.lite.vusercontent.net/about

Zielmarkt/( -märkte)

Heads of Data, Heads of Compliance and Heads of AI in SaaS, AI Product Managers Financial Technology and similar fields

Industrie/Einheitstyp

Fintech, SaaS, AI, Responsible AI, Impact Tech, MassMedia, Insurance, DeepTech

Anzahl benötigter Seiten

4 page

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Farben

Vom Kunden ausgewählte Farben für das Logo Design:

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Sehen und fühlen

Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.

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Anforderungen

Muss haben

• Modern, minimalist design: A clean, future-forward aesthetic that positions Kindlee as a leader in responsible AI, avoiding unnecessary clutter or overly stylized elements. Sophisticated visual storytelling: High-quality infographics, icons, and streamlined content layout to explain complex concepts clearly and compellingly. Strong and clear CTAs: Focus on driving pilot program applications with compelling, well-placed call-to-action buttons. Responsive and mobile-first: Seamlessly functional across all devices, reflecting Kindlee’s professional and user-focused ethos. Focused content structure: Modular sections for easy updates and scalability, prioritizing mission clarity and product differentiation. Optimized for Mixo.io limitations: Designs must work within Mixo’s framework, leveraging available CSS customization to create a polished, high-end feel.

Schön zu haben

• Subtle animations: Minimalist transitions or hover effects to add a sense of depth and interactivity without overloading the design. Logo refinement: Modernizing the current logo to reflect a sleek, forward-thinking identity while keeping its recognizable elements intact. Interactive timeline or milestones: Highlighting Kindlee’s achievements (e.g., Techstars, JP Morgan backing, pilots) in an elegant, streamlined format. Dynamic use case navigation: Allow visitors to explore use cases interactively (e.g., a dropdown or tabbed layout). Landing-page ready blog/updates section: Space to showcase thought leadership or regulatory updates, positioned for future use without overwhelming the design. Customer journey visualizations: Include diagrams or process flows to show how Kindlee integrates into financial institutions’ workflows. Subtle OpenAI-like sophistication: Typography hierarchy, precise color use, and space utilization to evoke innovation and credibility.

Sollte nicht haben

• Overly Commercial or Salesy Tone: Avoid clichés like "Revolutionizing Everything" or excessive exclamation points. The tone should reflect sophistication, professionalism, and subtle authority, not a hard sales pitch. Cluttered Layouts: No overwhelming sections with too much text, graphics, or CTAs crammed together. Prioritize clean whitespace and focused content areas for a modern, streamlined feel. Cheesy or Generic Stock Images: Avoid clichéd visuals like handshakes, faceless businessmen, or unrelated tech images. Instead, use clean vector graphics, minimalistic illustrations, and contextual visuals that align with Kindlee's mission. Unnecessary Animations or Overuse of Effects: Avoid distracting elements like overly dynamic parallax scrolling, flashing buttons, or gimmicky animations. Keep animations subtle and purpose-driven, enhancing engagement without overwhelming. Overcomplicated Navigation: Avoid buried menus, redundant subpages, or overly layered dropdowns. Keep navigation intuitive and accessible, with clear paths to the most important pages (e.g., Use Cases, Features, Pilot Applications). Overly Dark or Trendy Designs: Avoid themes that are too dark, ultra-futuristic, or tech-for-tech's-sake. Stick to Kindlee’s human-centered, optimistic, and approachable branding. Corny Fonts or Colors: No overly playful fonts or mismatched color palettes. Ensure fonts, typography hierarchy, and colors evoke trust and credibility. Overloading with Metrics or Technical Jargon: Avoid overwhelming non-technical audiences with excessive data points or overly complex terms. Focus on impact metrics that are relatable and meaningful. Generic SaaS Tropes: No generic banners like “Disrupting the Future” without context. Ensure copy and visuals feel original and mission-driven, reflecting Kindlee’s unique position in responsible AI. Inconsistent Branding: Avoid deviations from Kindlee’s yellow, black, and white palette or mismatched visual elements. Keep the branding consistent and cohesive across all pages and sections. Summary The website should avoid anything that feels overly generic, cluttered, or impersonal. It must reflect Kindlee’s authority, empathy, and innovation, staying aligned with modern SaaS standards while retaining a human-centered and mission-driven feel.

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