Wix site for a family history research service / genealogist
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Design a Wix website for a genealogy/family history research business.
The colour scheme and logo exist and the main imagery has been selected and purchased. The main emotion I'd like the website to convey is "looking up" - like looking up your family tree, looking up a DNA helix, looking up to your parents, grandparents etc. I want the vibe to be one that is enthusiastic about the potential discoveries in your family's history you can make on my website. My service is to the general public, but the main target group are older people 50+ in Australia (I advertise in retirement homes, on golf courses etc.).
I'd like the website to be
- friendly, warm, approachable, trustworthy and open in terms of it's feel
- easy to read, understand and navigate for older people (this is important)
- feature a "language switch" that allows for 3 languages. Ideally pre-selected by geographic origin of visitor.
- Show clear pathways to action (contact or purchase)
- Has a simply shopping cart function that connects to PayPal
The website sections are as follows:
1. A general "Home" page or section
2. About us/me
3. Services (there will be an initial 4 products/services)
3.1 Traditional genealogy (2 products)
3.2 DNA-based ancestry tracing (2 products)
4. Case studies (initially 2)
5. Contact
(The headings are only indicative at this stage)
There is no pre-existing content yet. I'd like to work with lorem ipsum at the beginning. Some more imagery may have to be acquired, I am expecting that.
So far there is only a Facebook page https://www.facebook.com/profile.php?id=61572989571695
Zielmarkt/( -märkte)
Older people in Australia, more males than females
Industrie/Einheitstyp
Personal services - Genealogy
Zu verwendende Schriftarten
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- Feel warm, feel trustworthy, clear call to action
Sollte nicht haben
- Too small writing, confusing imagery