Want this bra nd story to be on the back of my bottoms.
Hours – The Untold American Agave Spirit

Long before tequila was given its name, before borders defined spirits, and before patents claimed ownership, agave was being distilled on American soil. Indigenous peoples of the Southwest knew the secrets of this resilient plant—fermenting and distilling its nectar into something pure, something sacred. It was never about ownership; it was about tradition, craftsmanship, and time.

Hours is a tribute to that untold story—an agave spirit deeply rooted in American soil, reclaiming its place in history. Made with 100% imported blue agave and crafted with pure underground natural water in New Bern, Maryland, Hours embodies the patience, care, and authenticity that agave spirits deserve.

Our name is more than a word; it’s a statement. The silent “H” represents the voices that history overlooked—the indigenous hands that first worked with agave, shaping a legacy that predates tequila itself. Hours is a play on “ours”—because this spirit is not borrowed, it’s reclaimed. It belongs to the American craft movement, to those who respect time-honored traditions while pushing boundaries forward.

This is Hours—an American agave spirit that honors the past and defines the future.

Would you like to refine or add anything specific to the story?