EcoEnergy Solar Company (Central Australia for 35 years)
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(Design Id #35010504)
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Feedback on the Selected Logo:
As a professional logo designer with 15 years of experience I would say that the visual hierarchy could be stronger. Your eye isn't immediately drawn to what's most important. The "ECO" and "ENERGY" are different colors and fonts weight, elements and then "AUSTRALIA" is smaller and centered. It makes it a little harder to quickly grasp what the company is all about. the globe in the "O" is a nice touch to connect with "eco," but its overly used stock image and not unique and it's pretty small icon that is used thousands of time so you can get a sue notice anytime. It might get lost when the logo is used at a smaller size specially on the websites, which could weaken that visual link. So, to sum it up, the small globe detail could be reasons why this logo might not be the strongest choice. Too many elements make it look rushy and childish. Always go with a logo that's clear, concise, not overly done and leaves a memorable impression, right?
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