Froki, Real Fruit Ice Cream
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Logo-Design Kurzbeschreibung
Develop a branding identity for Froki, Real Fruit Ice Cream, a premium ice cream brand emphasizing natural ingredients and bold flavors, encapsulated in the slogan: "Real Fruit, Real Flavor, A Real Treat." The task involves creating a variation that embodies a clean, modern, retro, minimalistic, and simple aesthetic, designed in black and white for versatility across various color schemes in future applications.
Logo Specifications:
1. Design Style: Clean, modern, retro, minimalistic, and simple, ensuring scalability and versatility for use on packaging, websites, social media, and promotional materials.
2. Color Scheme: Black and white only, allowing adaptability with different colors as the brand evolves.
3. Elements:
- Incorporate a sleek, abstract graphical element inspired by (but not directly depicting) a kiwi bird, positioned to complement the text. The design should avoid overly literal representations, focusing on a subtle, artistic nod to the brand’s kiwi-inspired name.
4. Text Arrangement: Include the brand name "Froki" prominently, with the identity "Real Fruit Ice Cream" in a secondary, legible position (e.g., below, above, or encircled or alongside the name). Ensure the hierarchy emphasizes "Froki" as the focal point.
5. Uniqueness: Both designs must be distinctive, avoiding resemblance to existing trademarks or logos in the ice cream or food industry.
Font Specifications:
- Select a clean, modern, retro, minimalistic, and simple font that aligns with the logo’s aesthetic. The font should be highly legible, versatile for both digital and print applications, and convey a sense of freshness and approachability appealing to a wide audience.
Deliverables: Both logos in black and white, provided in scalable vector formats (e.g., SVG, EPS) for adaptability across branding materials.
Objective:
- Create a timeless, eye-catching brand identity that reflects Froki’s commitment to quality, natural ingredients, and an enjoyable treat experience. The clean, modern, retro, minimalistic, and simple design should resonate with a broad demographic while maintaining flexibility for future color variations and marketing campaigns.
Zielmarkt/( -märkte)
Ages 12 to 30
Industrie/Einheitstyp
Food Industry
Logo Text
Froki and should say "Real Fruit Ice Cream"
Farben
Der Designer kann die Farben des Designs frei wählen
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Schön zu haben
- Like to play around with different styles like retro or modern. The kiwi bird should be the central piece along with the logo text, "Froki". The kiwi bird can be an outline, not as detailed, but should look or resemble a kiwi bird. Look over the images uploaded that inspired the vision, but we are open to other ideas.