Comprehensive Brand Identity System for Jogs Scrubs
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Grafik-Design Kurzbeschreibung
Jogs Scrubs is a fast-growing Mexican brand specializing in medical uniforms. With 4 years in the market and a strong position in the eCommerce space, we've built a solid customer base and brand presence. However, our rapid growth has led to a visual identity developed more by reaction than by design.
We are now looking to take a strategic step forward by launching a comprehensive branding project aimed at unifying all visual assets under one cohesive concept that reflects our brand’s essence: professional, clear, and fun.
Project Scope:
We are seeking a visual identity system that includes the redesign and alignment of the following brand assets:
Product labels
Delivery packaging and bags
Mailers
Thank-you cards
Promotional stickers
Icon set for web and social media
A complete Brand Guidelines Manual (brand book), outlining the visual system: color palette, typography, photography style, graphic rules, and usage guidelines.
Goal:
Create a cohesive and lasting visual identity that strengthens our brand presence and delivers a consistent experience across all touchpoints. The design should strike a balance between clean professionalism and approachable, playful energy that resonates with our core audience — healthcare professionals who value both function and style.
Design Direction:
We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.
Aktualisierungen
Low design quality
Zielmarkt/( -märkte)
Our target market consists of healthcare professionals — including doctors, nurses, medical assistants, dentists, and veterinarians.
Industrie/Einheitstyp
medical apparel
Zu verwendende Schriftarten
Farben
Vom Kunden ausgewählte Farben für das Logo Design:
Sehen und fühlen
Jeder Schieber zeichnet eine der Charakteristiken der Marke des Kunden aus sowie den Stil, den euer Logo widerspiegeln sollte.
Elegant
Fett
Spielerisch
Ernst
Traditionel
Modern
Sympatisch
Professionell
Feminin
Männlich
Bunt
Konservativ
Wirtschaftlich
Gehobenes
Anforderungen
Muss haben
- We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.